Harvard Business Review

DECEMBER 26, 2012

On the surface, America's market for beer has never looked healthier. Yet just below this drinker's paradise we find a market that has never been more concentrated. The story of this market traces back nearly a century, to 1919, when America's citizens passed a constitutional amendment to outlaw the production and sale of alcohol.

Morale 16

Morale Marketing Innovation Retail 16

Steve Farber

MARCH 27, 2017

Researchers with Deloitte , for instance, found that “ mission-driven ” companies typically are first or second in their market segment, have 30 percent higher levels of innovation, and have 40 percent higher retention levels. Gill’s approach was new to some of the team members, and it created some resistance.

Company 40

Company Mission Statement Market Segmentation Franchising 40

Harvard Business Review

APRIL 4, 2011

What wowed me in particular was the contribution Young makes to the field of experience marketing. Retail was once about " location, location and location." One small step for the authors, one giant step for marketing. But experience marketing is now like Gulliver , a big idea trussed with applications that are, well, jejune.

Marketing 14

Marketing Retail Magazine Film 14

Harvard Business Review

SEPTEMBER 13, 2016

This system is highly resistant to change, as anyone who as ever tried to “impose” change on a system knows. A heavy manufacturing company was facing a downturn in its markets and the potential of sizable layoffs. For example, a retailer wanted to improve the quality of customer service in 4,000 outlets.

Resistance 8

Resistance Influence Pharmaceuticals Bottom-up 8

Harvard Business Review

APRIL 18, 2016

AR has been piquing marketers’ interest in recent years, as it has the potential to change a range of consumer experiences, from how people find new products to how they decide which ones to buy. When I started working on AR as the topic for my PhD, almost no established knowledge about it existed in the marketing field.

Marketing 8

Marketing Technology Participative Brand 8

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. That’s not our market position, so we don’t need to worry about it. DAVID: Yeah.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

FEBRUARY 7, 2012

From supply chain to marketing and even employees , if you can measure, you can improve. Recently, I sat in a meeting in the adidas offices in Shanghai, listening to our market research firm present some puzzling information. We'd commissioned a market share study, and the numbers sounded way off. What is measured.

Retail 12

Retail Supply Chain Merchandising Metrics 12

Harvard Business Review

JANUARY 12, 2015

. “If consumers cared about moral issues,” the argument goes, “then companies and brands that did the right thing would have a larger market share. ” I understand the attraction to markets and their efficiency; I am a marketing professor. We cannot shop our way to a better world.”

Ethics 8

Ethics Marketing Brand Morale 8

Harvard Business Review

OCTOBER 13, 2015

Imagine you run a retail store and hire a leafleteer to distribute handbills to attract new customers. The New Tools of Marketing. Suppose your company is fortunate enough to enjoy popularity with a given demographic group — say, 40% market share among men aged 18 to 25. Insight Center. Sponsored by Percolate.

Marketing 8

Marketing Affiliate Marketing Advertising Dunning 8

Harvard Business Review

OCTOBER 24, 2017

These have forced AirBnB, Tesla, and Uber to make costly concessions to their operating practices or to exit certain markets altogether. Uber has used petitions to demonstrate consumer—and voter—support in at least 10 cities, mostly in North America and Europe, where it has met resistance from local taxi companies.

Licensing 10

Licensing Proposal Retail Long-term 10

Harvard Business Review

OCTOBER 2, 2014

For a retailer, it’s extremely useful to know whether a customer will be back or has abandoned you for good. This resistance to state-of-the-art statistical models has frustrated the academics. This resistance to state-of-the-art statistical models has frustrated the academics. What they found surprised them.

Simon 11

Simon Retail Uncertainty Apparel 11

Harvard Business Review

JULY 13, 2016

Even on Prime Day , Amazon resisted noting list prices — which would have made the deals appear even more attractive — on most of its sale items. No one wants to overpay for products, yet it’s a hassle to check product prices at other retailers. A high list price creates an anchor in consumers’ minds.

Price 8

Price Retail Merchandising Wilde 8

Harvard Business Review

JANUARY 25, 2018

He had been surprised and annoyed to learn that his company had set up a new AI-based marketing system that was doing most of what he thought was his job as digital marketing manager at Global Consumer Brands: deciding what ads to place where, for which customer segments, and how much to spend. tyler garrison/Getty Images.

Resistance 8

Resistance How To Audience Micromanagement 8

Harvard Business Review

APRIL 26, 2017

It’s been more than 25 years since Bill Gates dismissed retail banks as “dinosaurs,” but the statement may be as true today as it was then. The marketing, underwriting, and servicing of SME loans have largely taken a backseat. Other sectors of retail lending have not fared much better.

Banking 12

Banking Stage-Gate Credit Scoring Competitive Advantage 12

Harvard Business Review

OCTOBER 2, 2014

For a retailer, it’s extremely useful to know whether a customer will be back or has abandoned you for good. This resistance to state-of-the-art statistical models has frustrated the academics. This resistance to state-of-the-art statistical models has frustrated the academics. What they found surprised them.

Simon 8

Simon Retail Uncertainty Apparel 8

Harvard Business Review

NOVEMBER 7, 2017

But to strategists focused on the big picture, this seems like resistance: “Don’t they see the brilliance of the strategy?” ” So they get defensive and begin working on overcoming the “resistance.” The lack of narrative is particularly a problem in the relationship between sales and marketing.

Execution 12

Execution Strategy Metrics Resistance 12

Harvard Business Review

AUGUST 25, 2016

But their impact on sales has been underwhelming, primarily because they ignore the needs of one key constituent: the frontline employee working to make the best possible marketing decisions day by day. Measuring Marketing Insights. The same principle applies in other areas of retail. Insight Center. Turning data into action.

Retail 8

Retail Banking Chief Information Officer Report 8

Harvard Business Review

SEPTEMBER 9, 2015

The bullwhip effect is the amplified response to demand signals as one moves “upstream” in the supply chain: from retailers to manufacturers to suppliers to commodity providers. Here’s a hypothetical illustration of the bullwhip effect: A retailer might experience an X% drop in sales owing to some external event.

Supply Chain 8

Supply Chain Retail Crisis Operations 8

Harvard Business Review

SEPTEMBER 19, 2014

The evolution of African markets faces significant barriers: cost, distance, and a lack of infrastructure. Informal retail and cash purchases are the norm, and that has its risks and costs. consumers are just being introduced to Apple Pay, mobile money services like MPesa and MTN Money have been flourishing in African markets.

Banking 8

Banking Retail Wireless Operations 8

Harvard Business Review

NOVEMBER 5, 2018

They might focus on how incumbents cope with the rapid obsolescence of their old capabilities, say, or with internal resistance to inevitable change. And firms operating in more competitive markets incurred approximately $600M higher cost of self-disruption than those in less competitive markets.

Company 8

Company Disruptive Innovation Decentralization Software 8

Strategy Driven

JULY 23, 2019

For a poster placed inside a retail or business premises, smaller posters – such as A4 or A3 – are the most commonly used sizes. Outdoor posters, on the other hand, are typically printed on durable water-resistant paper that adheres to the material without cracking or tearing.

Advertising 13

Advertising Brand Cost Guidelines 13

Harvard Business Review

FEBRUARY 27, 2012

At the Chemical Heritage Foundation's recent seminar on advanced materials innovation, a half-dozen R&D leaders collectively commanding billions in spend couldn't have been more excited about the market potential for their new materials. He wasn't being glib. They don't want geeks and nerds undermining those relationships.

Innovation 11

Innovation Budgeting Chemicals Seminar 11

Harvard Business Review

DECEMBER 21, 2011

Critics insist that this "path of least resistance" mechanism for saving the whales/the earth/indigenous tribes or supporting the fight against breast cancer/prostate cancer/muscular dystrophy better represents an impulsive twitch of a finger than thoughtful commitment. Counting on Self-Quantifiers for Growth. China, of course, is China.

Innovation 16

Innovation Health Care Globalization Media 16

Harvard Business Review

DECEMBER 27, 2011

We can't resist including another 11 posts, a hard-to-agree-upon sampling of the ideas we were proudest to publish and discussions we most enjoyed hosting this year. What Venture Capital Can Learn from Emerging Markets. A lesson in accurately valuing yourself -- from the stock market. Groupon Doomed by Too Much of a Good Thing.

Blog 16

Blog Silverman Govindarajan Letter 16

Harvard Business Review

MAY 29, 2014

Our micro distribution centers (MDCs) in Africa, many of which are run by women, help our beverages reach small shops and kiosks that can’t be served by more trucks and vans and create value for our business, our retail and restaurant customers, and the broader communities. It can be difficult to measure and compare.

CEO 11

CEO Supply Chain Operations Brand 11

Harvard Business Review

DECEMBER 26, 2014

CEOs often fear that such analyses require involving too many people, when they have an understandable desire to complete deal negotiations with only a very few trusted lieutenants and advisors involved — and to conduct them in secrecy so as not to alert external markets.

Due Diligence 11

Due Diligence Company Stakeholder Analysis Retail 11

Harvard Business Review

APRIL 1, 2014

Raising Prime’s price is especially risky as it’s a key marketing conduit that draws in and engenders loyalty from customers. As a result, the Seattle-based retailer needs to keep Prime – its key engine for growth – in tune. Don’t Cave to Simple Market Research. Resist the One Price Fits All Mindset.

Price 8

Price Tactics Loyalty Library 8

Harvard Business Review

NOVEMBER 30, 2016

What advantage do we have — or can we create — in the market, and how do we maintain and extend this advantage? What is our promise to the market and to customers? Starbucks applies its capabilities in talent management and distinctive retailing to everything it does. What is our company great at doing?

Management 8

Management Short-term Constraint Apparel 8

Harvard Business Review

SEPTEMBER 10, 2015

business units and functional groups like marketing or human resources set out “challenges” that they’d like employees to work on. Skunkworks often need to be protected from the business units, so that they have the freedom and resources that their ideas need to get out into the market.

Venture Capitalist 8

Venture Capitalist Company Due Diligence Chief Information Officer 8

Harvard Business Review

MAY 8, 2017

In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. But others were surprising, given their states before embarking on transformation.

Franchising 15

Franchising CEO Business Model Strategy 15

Harvard Business Review

AUGUST 23, 2012

Just ask Gene Morphis, ex-CFO of clothing retailer Francesca's. Employees, particularly those in the sales and marketing functions, need to know the rules of the road," Langford says. You can resist, but your competitors and customers are moving ahead.". The risks and penalties are real. Good numbers=Happy Board."

Compliance 15

Compliance Media Compliance Officer Policies 15

Harvard Business Review

FEBRUARY 24, 2014

on devices that retail for less than $250. For instance, when discount airlines started entering different markets, incumbent carriers typically panicked. For companies that enjoy large market shares – such as Microsoft – the thought of losing a major customer over price is cataclysmic. to all of its customers.

Discount 8

Discount Airlines Price Licensing 8

Harvard Business Review

NOVEMBER 24, 2015

pursuing adjacent markets, making acquisitions) and significant contractions (e.g. Each strategic shift, of course, was carefully explained and justified by changing market conditions or opportunities; but the net result within the company was a performance-sapping sense of cynicism.

Welch 8

Welch Six Sigma Real Estate Trends 8

Harvard Business Review

JUNE 3, 2013

Although Geek Squad appears to be operating within Best Buy''s retail shops, it remains a service business, managed separately from the retail operation. CEO David Karp has openly expressed his resistance to display advertising, one of Yahoo!''s CEO Marissa Mayer acknowledged the long odds of making the $1.1

Advertising 8

Advertising Business Model Audience Retail 8

Harvard Business Review

DECEMBER 22, 2015

They avoid getting trapped on a growth treadmill, chasing multiple market opportunities where they have no right to win. But the companies we studied resist disruptive reorganizations and instead put their culture to work. First, these companies commit to an identity.

Execution 8

Execution Strategy Fashion Apparel 8

Harvard Business Review

DECEMBER 16, 2016

Spurred on by digital-native competitors, the retail sector has captured about 30% to 40% of the margin improvements and productivity growth we identified in 2011. In an environment of constant churn, they need to consider high-risk, high-reward moves of their own such as entering new markets or fundamentally changing their business models.

Industry 8

Industry McKinsey Early Adopters Rate of Return 8

Harvard Business Review

FEBRUARY 8, 2013

The lure of establishing an organization that uses market mechanisms to achieve its mission is substantial. The men and women who choose this path have diverse expertise and job responsibilities: marketing, leadership development, communications, operations, new business development, purchasing. Some are recent graduates.

Real Estate 8

Real Estate Constraint Entrepreneur Restructuring 8