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Tired of SEO? Try These 8 Alternative Approaches to Digital Marketing

Strategy Driven

Digital marketing strategies require several alternatives to optimize their effectiveness. Social Media Marketing Any company that isn’t using social media is missing out on a ton of revenue. Starting a social media marketing campaign is easy, with a lot less resources required than other methods.

Marketing 115
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Crisis Management in the Digital Age: Lessons for 2024’s Unpredictable Economy

N2Growth Blog

Additionally, the constant need to keep up with technological advancements to stay competitive can strain resources. Preparing your Business for Unexpected Market Shifts In this volatile and unpredictable economy, businesses must prioritize resilience by taking a proactive approach to strategic planning to ensure sustainability.

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Streamlining Your Marketing Operations for Peak Efficiency

Strategy Driven

Unlocking the full potential of your marketing operations requires a precise blend of strategy, technology, and insight. Through strategic refinements and embracing new methodologies, your marketing can become a streamlined force capable of delivering outstanding results with increased efficiency.

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3 Types Of Market Failure That Facilitate Labor Market Intermediaries

The Horizons Tracker

In neoclassical economics, the market is a perfect entity that works smoothly in matching buyers and sellers. In employment markets, for instance, employers can easily find the talent they require, while individuals can easily find the right job for them.

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16 Go-to-Market Plays for Your Entire Sales Funnel

But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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A Great Resource For Your Business Graphic Design Needs

Joseph Lalonde

Business marketing strategies are getting more creative by the day. And this is due to a cut-throat competition that urges marketers to put their thinking hats on when it comes to advertising. But ever since, there is one marketing element that hasn’t changed over the years: Graphic design.

Resources 264
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Maximizing ROI With Smart Marketing Automation Strategies

Strategy Driven

And one of these variables is smart marketing automation strategies. For this reason, today we want to focus on how to use marketing automation to calculate ROI. Understanding ROI Maximization ROI maximization refers to the process of increasing the return on investment for every marketing dollar spent. Start reading.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.