Harvard Business Review

OCTOBER 6, 2014

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.

Strategy 11

Strategy Scenario Planning Scientific Management Supply Chain 11

Harvard Business Review

OCTOBER 6, 2014

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.

Strategy 8

Strategy Scenario Planning Scientific Management Supply Chain 8

Harvard Business Review

MAY 29, 2017

Yet Russia remains an important part of most Western multinationals’ emerging markets portfolios. This environment is altering how multinational firms operate in the country and market their products. This has been beneficial for some Russian industries but has reduced market access for foreign firms.

Policies 8

Policies Supply Chain Politics Operations 8

Harvard Business Review

NOVEMBER 8, 2018

Corporate marketers and communicators, as the people who supply platforms with the money that is their lifeblood, are in a strong position to push for faster action. In addition, companies must begin to factor deep fakes and other reality-distortion techniques into their crisis-scenario planning.

Reputation 10

Reputation Company Video Crisis 10

Harvard Business Review

MARCH 16, 2016

A further overrepresentation of the actual market size is determined by methodological inconsistencies. The key to winning in Cuba will be to prepare with rigorous scenario planning in order to avoid being left on the sidelines once the market begins to bloom.

GDP 8

GDP Telecommunications Scenario Planning Travel 8

Harvard Business Review

MAY 14, 2013

But in turbulent times, these approaches can lead companies to miss critical market inflection points. At the heart of the future-back process is a consensus view of your company''s desired future state.This isn''t scenario planning, where you consider a range of possibilities.

Scenario Planning 8

Scenario Planning Consensus Strategic Planning Innovation 8

Harvard Business Review

JANUARY 6, 2011

For example, when it comes to preparation for a possible showdown involving North Korea, there has been no discussion or scenario planning between American and Chinese top brass — not a recipe for good crisis management. David Gordon is the head of research at Eurasia Group and former director of policy planning at the U.S.

Politics 14

Politics Gordon Scenario Planning Globalization 14

Harvard Business Review

AUGUST 23, 2013

It''s the rare CIO who applies scenario planning to the business of IT. Yet, in a function driven by innovation and the uncertainties surrounding the application and implication of future technologies, not using scenarios is tantamount to management malpractice.

Scenario Planning 8

Scenario Planning CIO Planning Uncertainty 8

Center for Creative Leadership

JUNE 22, 2020

To think strategically is the ability to prioritize and manage paradox given the complex relationship between the organization and its market ecosystem.? Rather than waiting to be caught by surprise, they revel in scenario planning, learning about future trends, and imagining how they can influence the world to their advantage.

Leadership 106

Leadership How To Long-term Short-term 106

Harvard Business Review

MARCH 23, 2011

Old efficiency thinking based on engineering and rational market models needs to be replaced by a creative intelligence based on imagining, building and managing new futures. They need to be embraced by leaders to enable them to deal with a world of radical uncertainty.

Uncertainty 13

Uncertainty Supply Chain Scenario Planning Sharpe 13

Harvard Business Review

SEPTEMBER 9, 2015

It reached a peak on June 12 and then proceeded to lose over 40% of its value by the end of August despite efforts by the Chinese government to prop up the market. This performance, combined with policies of the Chinese government, led investors to believe that future growth would be ever higher, creating the stock-market bubble.

Supply Chain 8

Supply Chain Retail Crisis Operations 8

Harvard Business Review

MARCH 28, 2017

Agile businesses run planning and execution in parallel, investing in scenario planning so they can act promptly when opportunities arise. Digitally sustainable organizations are agile: They think fast, decide fast, execute fast, fail fast, learn fast, and scale fast. They are also prepared to take risks.

Organization 8

Organization SPM Content Agility 8

Harvard Business Review

JANUARY 31, 2013

First we see major shifts in demand: developing economies such as China and India are morphing from the world's source of low-cost manufacturing capacity to the world's best market opportunities. This new era of manufacturing will provide opportunities for global leaders in the sector to tap into new markets and new ways to innovate.

Globalization 9

Globalization Supply Chain Pharmaceuticals McKinsey 9

Harvard Business Review

APRIL 3, 2015

It would be an antidote to the insularity that so many boards are criticized for, and a useful complement to the simulations and war-game tools that help with scenario planning and anticipating competitors’ moves. AI tools free up valuable meeting time for discussions about the most important decisions and trade-offs.

Scenario Planning 8

Scenario Planning Tools Technology Compliance 8

Strategy Driven

OCTOBER 25, 2013

Next comes Crisis Planning. What-if scenario planning is similar to the processes utilized in overall company strategic planning and visioning. The crisis plan must be part of the bigger process, not an adjunct or afterthought. Prevention of leaks in customer information and losses in company market position.

Crisis Management 79

Crisis Management Crisis Risk Management Budgeting 79

Strategy Driven

NOVEMBER 2, 2012

Have you done scenario planning of measures beyond your immediate control, i.e. external factors which profoundly impact your livelihood? Adjustments must be periodically made to target markets, definition of terms and modification of strategies. Do performance measures provide an early warning system for problems?

Strategic Planning 70

Strategic Planning Budgeting Planning Competitive Advantage 70

Harvard Business Review

JULY 10, 2014

The product of an MIT CTL research initiative called Future Freight Flows, it is a method of convening conversations and achieving alignment, based on the practice of scenario planning. This makes scenario planning an effective approach for long-range freight transportation planning.

Planning 8

Planning Scenario Planning Transportation Workshop 8

Harvard Business Review

MAY 15, 2018

Only a minority of firms is well ahead in planning and preparing a UK market strategy. At the recent Brexit Workshop we held for clients — in this case, 19 UK heads of some of the world’s largest multinational firms — 10 of them had not started or had only just begun planning for Brexit. How to Plan for Brexit.

Planning 8

Planning Supply Chain Strategic Planning Workshop 8

Harvard Business Review

FEBRUARY 14, 2011

Meanwhile, they often fail to think deeply about truly strategic questions, involving political risk, like: how should we supply foreign markets? The preference for following the crowd is even greater when (as with foreign direct investment versus alternative routes to market) a choice is easy to communicate.

Strategy 13

Strategy Politics Short-term Long-term 13

Strategy Driven

JANUARY 8, 2019

Being a futurist means paying attention to new patterns or trends that are slowly percolating up through the market and/or society that have the potential to catch on in a major way. It’s about coming up with possible scenarios for the future given these developments.

Flextime 74

Flextime How To Scenario Planning Consultative 74

Harvard Business Review

JUNE 20, 2017

The possibility of a contentious renegotiation of the North American Free Trade Agreement (NAFTA) has led to delayed or canceled investments in what has been one of Latin America’s most economically stable markets. Renegotiating NAFTA. So, if a company manufactures products in Mexico to export to Canada and the U.S.

Supply Chain 8

Supply Chain Depreciation Uncertainty Marketing 8

Harvard Business Review

JUNE 7, 2017

This transformation will not be easy, and we expect that while a number of companies will be able to adapt and grow their market share, others will go out of business in the process or shrink significantly. In the meantime, more shareholder proposals will address climate change issues, raising important questions for boards of directors.

Tips 8

Tips Supply Chain Proposal Decentralization 8