Strategy Driven

MAY 10, 2019

Marketers and customer service reps will need to adapt to the changes in the market brought about by technological convergence. Technological convergence refers to the integration of unrelated technologies that brings forth more convenience and better solutions. All of these must work together to ensure customer satisfaction.

Strategy 50

Strategy Company Loyalty Merchandising 50

Harvard Business Review

MARCH 3, 2015

When it comes to business, we talk too much about social media and expect too little. But few have measures or even have accountable managers in place for their social media investments, and only 7% say their organizations “understand the exact value at stake from digital.” Because 90% of U.S.

Media 8

Media Advertising Public Relations Forrester 8

Harvard Business Review

MAY 10, 2018

Fake merchandise accounted for 12.5% They sell counterfeits on e-commerce and social media platforms that do not check whether vendors and merchandise are kosher or (if they do) can be fooled by falsified documents. Invest in anti-counterfeit technology. Chamber of Commerce estimates is worth about $397 billion.

Brand 8

Brand Supply Chain Merchandising Tactics 8

Harvard Business Review

JULY 17, 2015

’ the questions must be asked, ‘WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?’”

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

NOVEMBER 12, 2015

This villain-victim-hero framework can be applied across many industries: In software, the villain might be slow or unreliable programs, the victims are frustrated users, and the hero is new or updated technology that works correctly and efficiently. Worse, the interest rate was downright usurious, ranging up to 10% a day.

Merchandising 8

Merchandising Health Care Software Price 8

Harvard Business Review

OCTOBER 24, 2013

In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”. The infiltration of technology into every part of our lives has made many people seek out personal, low-tech/high-touch experiences and relationships with the companies they patronize.

Retail 8

Retail Merchandising Market Penetration Brand 8

Harvard Business Review

AUGUST 8, 2013

Everything from Manga to make-up , and more is being sold in this very simple and direct platform, leveraging additional free technology like WhatsApp (customer service), PayPal, and Square (transactions) to make the business infrastructure as simple as possible. Global business Social media'

Company 8

Company Merchandising Entrepreneur Globalization 8

Harvard Business Review

FEBRUARY 28, 2011

Games like Farmville and Mafia Wars hosted on Facebook are immensely successful, creating an ideal opportunity for retailers to do something they know well: marry entertainment and merchandising. David Dorf is the Senior Director of Technology Strategy at Oracle Retail.

Retail 15

Retail Discount Reis Merchandising 15

Harvard Business Review

MARCH 29, 2013

Coca-Cola's measurement system also identified continuous improvement opportunities, such as revising the training program to put more emphasis on soft skills, including leadership and presence, instead of only technical merchandising skills. Creating Social Change With Social Media. Can Technology End Poverty? Track Progress.

System 8

System Merchandising Retail Class 8

Harvard Business Review

JUNE 17, 2015

Banks use algorithms to suggest new products to customers, online retailers deploy them to set and change prices, and media companies rely on them to recommend and deliver streaming content and ads. They help companies track customers, cross-sell to them, and promote products.

Marketing 8

Marketing Banking Merchandising Brand 8

Harvard Business Review

MAY 27, 2013

They give private talks and major speeches, write books and blogs and articles, participate in panels and events, engage in social media — activities that can generate revenue (sometimes in considerable amounts), through a combination of fees, sales of their expressions, and related merchandise.

Entrepreneur 9

Entrepreneur Career Merchandising COO 9

Harvard Business Review

MAY 22, 2013

Merchandise ordered online can now be drop-shipped for same-day pickup at local stores. Netflix, formerly a media distributor increasingly threatened by the very entertainment companies whose programming it sells, has begun producing its own original programming (such as the recently released series House of Cards.)

Business Model 8

Business Model Merchandising Course Education 8

Harvard Business Review

SEPTEMBER 5, 2012

They can also glean intelligence from the exploding social media sphere, whether it consists of blogs, chat forums, Twitter trends, or Facebook commentary. Consider how the New York Police Department is using Big Data to fight crime in Manhattan.

Real Estate 8

Real Estate Merchandising Retail Chemicals 8

Harvard Business Review

MAY 5, 2016

But more strategic responses identify the essential ensembles of people, processes, and technologies that provide the most valuable — and valued — user experience (UX) for customers and clients.

Levitt 8

Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

OCTOBER 24, 2011

As such, the traditional music industry — be that companies that make and distribute records, publishers who collect performance royalties and create sync opportunities, concert promoters, or merchandisers — should be regarded primarily as service providers to artists. Other content producers take note.

Industry 13

Industry Disintermediation Merchandising Long-term 13

Harvard Business Review

JUNE 21, 2013

"Has new book" is a standard, and often required, box to tick for the gatekeepers who control access to areas of the ideaplex you would most like to enter: lecture halls, television studios, boardrooms, media pages, special events, people''s minds. The book is a work of art and an elegant technology. Evidence of effort.

Books 8

Books Merchandising Video Sharpe 8

Harvard Business Review

AUGUST 11, 2015

Our work covers each brand’s visual identity, from the product itself all the way to the marketing and merchandising activities that bring a brand to life across different platforms—music, sports, fashion, and so forth. This applies not only to the current portfolio of products, but also to PepsiCo’s future portfolio.

Organization 8

Organization Brand Six Sigma Innovation 8

Harvard Business Review

AUGUST 20, 2015

Sesame Street’s move last week to partner with HBO came as a surprise to some, but it makes a lot of sense given the broad trends in today’s media industry. The new world of media prizes both high quality content and high quality technology. But that’s not enough for today’s media market.

Media 8

Media Workshop Audience Business Model 8

Harvard Business Review

AUGUST 6, 2014

Zhou departed in 2005 and went on to found Qihoo 360 Technology, a $12 billion company that now trades on NASDAQ. The previous year the company had generated more than $4 billion in gross merchandise sales through its platform, yielding about $50 million in revenue. Not surprisingly, this didn’t sit well with the local team.

Chief Financial Officer 9

Chief Financial Officer Operations Learning-by-Doing IPO 9

In the CEO Afterlife

NOVEMBER 4, 2012

Time moved on, and during the nineties technology overran, and transformed the creative industry like it did most others. Our technology whizzes along at the velocity of a speeding electron, and our poor overtaxed neurons struggle to keep up. Economically I probably helped shift some merchandise. But here’s the thing.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

JUNE 23, 2015

Technology has forced music artists to completely rethink the way they approach their businesses. They’re extending their brand into areas like technology, gaming, fashion, and lifestyle content — essentially becoming entertainment platforms. We’ve all had to adapt. Photo by Lorenzo Errico.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Harvard Business Review

MARCH 22, 2017

How technology is transforming transactions. How Blockchain Works Here are five basic principles underlying the technology. Usage data analytics in the hands of artists at last, to attract the right merchandisers and distributors, plan promotions, and crowdfund resources for future creative collaborations with other artists.

Creativity 11

Creativity Film Decentralization Reputation 11

Harvard Business Review

SEPTEMBER 4, 2015

This would mean, for example, working in R&D to lead pharma innovation, new product development for high tech, and product design or merchandising for fashion retail. For example, Qualcomm’s CDMA mobile technology was a breakthrough that led to its IPO in 1991. But technical background isn’t an absolute requirement.

CEO 8

CEO Innovation Pharmaceuticals Merchandising 8

Harvard Business Review

DECEMBER 18, 2017

Over the course of several months, a digital platform was developed that could capture every fan interaction (whether a mobile check-in at the stadium, a profile update on the website, or a merchandise purchase online), deliver targeted promotional campaigns, and collect club mentions and other data from social media.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

MARCH 23, 2015

Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion. The big revenue drivers in our business are TV media rights — both national and local — and ticket sales. Clippers for $2 billion.

Price 8

Price Team Sports Franchising 8

Strategy Driven

JUNE 22, 2012

Their words overstate, get into the media and are accepted by audiences as fact. Communications is fundamental to maintaining, but technology is only as good as the people using it. ’ What they’re really selling: Retail merchandise. ’ What they’re really selling: Paging equipment. In One Easy Lesson.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

JUNE 24, 2014

Yes, digital technology enables a lot of unbundling. Andreessen: I think a lot of it is based on the underlying technology change. The way I think about it is — at least in the world that I work in, sort of tech and Internet media — bundles emerge as a consequence of the current technology. But new bundles keep appearing.

How To 13

How To Technology Industry Venture Capitalist 13

Harvard Business Review

JANUARY 29, 2014

Suburban Caucasian mothers are most likely to use social media to share their complaints, followed closely by Asian and Hispanic mothers. But how should sophisticated marketers and merchandisers use them? After all, they tend to be both more profitable and measurably more willing to effectively use social media.

Merchandising 11

Merchandising Media Price Cost 11

Harvard Business Review

MARCH 8, 2011

He pared back the product portfolio to those that fit with P&G's well-established capabilities system: world-class branding, global sales and merchandising, and rapid technological innovation, all for particular types of life-enhancing consumer products. He serves as chair of the firm's Knowledge and Marketing Advisory Council.

Merchandising 14

Merchandising Budgeting Pharmaceuticals CEO 14

Harvard Business Review

JUNE 26, 2017

As the industry moved toward an emphasis on customer service and merchandising, the company fell behind, because its employees were focused more on increasing inventory turns and sales per square foot. For example, at a grocery store chain I worked with, employees were steeped in an operations culture that valued efficiency and productivity.

Brand 8

Brand Company Operations Merchandising 8

Harvard Business Review

MAY 3, 2018

The leading companies in online search, social media, and e-commerce are all based in one or the other of these two regions. and China have essentially won in the arenas of online search, social media, and e-commerce. Winner-take-all economics favored the companies in the U.S. Thus, companies on the gold coasts of the U.S.

Company 8

Company Venture Capitalist GDP Retail 8

Harvard Business Review

NOVEMBER 19, 2018

And academic research has found that rising industry concentration correlates with the patent-intensity of an industry, suggesting “that the industries becoming more concentrated are those with faster technological progress.” Walmart went from a 3% share of the general merchandise retail market in 1982 to over 50% today.

Software 8

Software Company Competitive Advantage Henderson 8