Objective Related Topics 
Engaging Leader
JANUARY 7, 2014
The tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives. Andrzej […]. Marczewski’s current model User Types 2.0
Engaging Leader
FEBRUARY 17, 2014
The tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives. Even so, Gartner also predicted that by 2015, 40% […].
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Engaging Leader
JANUARY 15, 2017
In this episode, we discuss how to achieve both objectives better. In this episode, we discuss how to achieve both objectives better. We learn how to overcome some pitfalls in how we interpret data, so we […]
Engaging Leader
FEBRUARY 18, 2014
However, the tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives.
Engaging Leader
MARCH 26, 2014
Assuming you have defined the right business objectives, the most important key for successful gamification is to target the right motivators: the drives that make people want to engage and that stimulate the right thoughts and actions to accomplish your objectives. In this episode, Jesse discusses: The Four “E.A.S.I.”
Engaging Leader
MARCH 14, 2014
Game Drives is more likely to make people want to engage and to stimulate the right thoughts and actions to accomplish your objectives. As I discussed in The Four Game Drives, designing gamification that targets the E.A.S.I. What’s the Focus? When designing specific gamification mechanics, consider the player’s […].
Engaging Leader
APRIL 29, 2015
For example, the primary objective may be: Increase employee referrals for […]. Every organizational leader can learn a lesson from the science behind employee gamification, which is the use of game-inspired tactics to engage employees.
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