In the CEO Afterlife

FEBRUARY 25, 2013

The powerful tribunal ruled in favor of the complainant, and after several months of dealing with the aggravation, Earls finally threw in the towel, accepting responsibility for their insensitivity and agreeing to change the name of the 25 year old beer brand, Albino Rhino. Within minutes, an adept creative tweeted, “Power out?

Brand 198

Brand Politics Media Creativity 198

In the CEO Afterlife

DECEMBER 27, 2014

For more on the 80/20 rule, complexity, and the power of strategic focus, download a free introductory chapter of my new book Do Less Better: The Power of Strategic Sacrifice in a Complex World. Get into the driver’s seat. Plan your work, work your plan, and enjoy the ride.

Constraint 200

Constraint Human Resources Marketing Strategy Short-term 200

In the CEO Afterlife

FEBRUARY 4, 2015

The path upon which I am walking is the one paved by powerful corporate cultures and shared employee values. The power they exert from impregnable patents and scale economies is providing unprecedented sales and earnings growth. That doesn’t meant they can’t be strategically powerful.

Competitive Advantage 100

Competitive Advantage How To Human Resources Strategy 100

In the CEO Afterlife

MARCH 21, 2016

Success comes from the ability to satisfy America’s powerful retail chains with flexibility, service, pre-defined quality, all at the lowest price. For more on strategy and culture, get a free introductory chapter of my book Do Less Better: The Power of Strategic Sacrifice in a Complex World.

Company 145

Company Brand Competitive Advantage Retail 145

In the CEO Afterlife

DECEMBER 7, 2014

Like many giants, Kraft has thrived by doing more with less , thanks to several acquisitions and the ensuing power of clout. For more on strategic sacrifice check out the free introductory chapter of my new book Do Less Better: The Power of Strategic Sacrifice in a Complex World.

Human Resources 183

Human Resources Restructuring Competitive Advantage Marketing Strategy 183

In the CEO Afterlife

APRIL 1, 2012

You see, Mateschitz was brilliant at understanding the power of brand image – in the case of Red Bull, an irreverent image expressed by the target’s consumption of a rebellious product. Dietrich Mateschitz, a former Jacobs Suchard marketer with plenty of blue chip packaged goods experience, launched Red Bull in 1987.

Trout 249

Trout Reis Sports Brand 249

In the CEO Afterlife

APRIL 24, 2017

The power of the do less better strategy is its capacity to keep thinks a simple and uncluttered from production and distribution all the way to sales, marketing, and service. Surprisingly, the small guy doesn’t need deep pockets to co-exist with powerful multi-nationals. Like gardening, pruning is as important as planting in business.

Company 177

Company Apparel Competitive Advantage Long-term 177

In the CEO Afterlife

NOVEMBER 20, 2017

Nine months later, Do Less Better: The Power of Strategic Sacrifice in a Complex World was released by Palgrave Macmillan USA. Rich in incident with interludes of rollicking humour, it’s a story about the strength of the human spirit, and the power of friendship, love and forgiveness. I said that I could write a business book for him.

CEO 100

CEO Hotels Blog Consultative 100

In the CEO Afterlife

JULY 26, 2011

We dried clothes on a line, not in an energy gobbling machine burning up 220 volts — wind and solar power dried our clothes. We used a push mower powered by a human being. We exercised by working hard; we didn’t need a health club to run on treadmills powered by electricity.

CEO 167

CEO Brand Follow-up Human Resources 167

In the CEO Afterlife

MARCH 19, 2012

Mega companies will be broken up into smaller pieces for a plethora of reasons, the most important being the need to regain strategic control, to find singularity of purpose and to reinvent the powerful concept of the specialist (versus the generalist). Working from home will decline.

CEO 204

CEO Competitive Advantage Teamwork Marketing 204

In the CEO Afterlife

JULY 10, 2011

megawatts of green electricity, equivalent to powering 1,500 homes. 3. In combination, these two power generation systems have reduced the grower’s CO2 emissions by 16.9 With the combined use of 5-acres of photovoltaic solar cells and a thermal heat storage system , Houweling’s generates 2.1 million pounds a year.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

JUNE 16, 2014

Sun Cycle (solar powered bicycles). Which of them holds the least interest? Smokestack Tobacco (cigarettes). Clean Oceans (conservation technologies). Straight Shooter (firearms manufacturing). LNG Partners (liquefied natural gas production).

Morale 215

Morale Human Resources Crisis Management Crisis 215

In the CEO Afterlife

MARCH 11, 2012

Last year, Booz & Company conducted a broad study amongst 1,800 executives on the power of focus in business. We use to call them SBU’s, strategic business units. Procter and Gamble do this like no other. They refer to it as corporate coherence, but the concept is the same. The study substantiates my theory of ‘doing.

Reference 226

Reference Execution CEO Survey 226

In the CEO Afterlife

APRIL 8, 2012

The power of their market share (much of it gained through acquisition of independent seed companies) has left farmers with fewer and fewer seed choices. Companies like Halliburton and Monsanto inhabit similar environments. A massive legal department has proven itself awfully good at pursuing those who challenge its dominance.

Company 212

Company Bureaucracy Airlines Banking 212

In the CEO Afterlife

MAY 10, 2018

Bell, an experienced business expert, who highlights the power of strategic sacrifice in today’s complex business world. For larger and mature companies, the hard part seems to be giving up the familiar space that isn’t working so well anymore, so that you can focus on a new segment or opportunity.

Maturity 159

Maturity Tips Entrepreneur Bottom-up 159

In the CEO Afterlife

JUNE 4, 2013

Carlsberg’s latest commercial, Carlsberg Puts Friends to the Test is equally powerful. The slogan, That Calls for a Carlsberg , represents the consumer’s payoff for demonstrating courage in the most adverse of situations. Creative such as this is the vehicle to extend Carlsberg’s life cycle in every market in which it competes.

Brand 225

Brand Advertising Creativity Marketing Strategy 225

In the CEO Afterlife

FEBRUARY 12, 2012

Use the power of stories as the superglue of messages. Remember it’s all about them – the need for audience centricity. Give them a damn good listening to – the inspiring effect of listening leaders. Stand up to stand out – you need a point of view. Watch out for the signals beyond the words.

Fashion 197

Fashion Crisis Audience Entrepreneur 197

In the CEO Afterlife

DECEMBER 21, 2011

Powerful advertising, heavy media weights: These brands are virtually unadvertised. Ditto their Twitter and Facebook pages. However, the irony is that Gibson has a sensational video on YouTube depicting the painstaking ways of guitar-making. Check it out at [link]. Is it unrivaled product quality?

Company 248

Company Brand Price Globalization 248

In the CEO Afterlife

MAY 20, 2014

I spent an entire career espousing the power of creativity, and the companies I touched did very well by it. This is not necessarily the case for creativity. The “big idea” and the process of creating and implementing the thought is one of the most unappreciated bargains in business.

Real Estate 215

Real Estate Human Resources Bureaucracy Constraint 215

In the CEO Afterlife

FEBRUARY 1, 2018

Bell is successful in his depiction of history and manages to portray the power of friendship, love and forgiveness triumphantly. Overall the book was mostly fast paced, the character development was nicely shaped and the plot was engaging throughout. As an author John R.

Books 100

Books Review Transportation Document 100

In the CEO Afterlife

MARCH 26, 2015

As an ex-Kraft executive you can expect more about Kraft and giant-slaying in my book, Do Less Better: The Power of Strategic Sacrifice in a Complex World. .” In the interest of shareholder value, Kraft will not abandon its core competency — and that’s no longer food, it’s mergers and acquisitions. * * *.

Core Competence 100

Core Competence Brand Reference Objective 100

In the CEO Afterlife

JANUARY 20, 2016

This is the power of focus. Never did we discuss anything other than beer. Imagine the know-how that emanates from giving 100% of your attention to one category than juggling the needs of ten others. Great strategies create long-term stability.

Strategy 165

Strategy Core Competence Constraint Short-term 165

In the CEO Afterlife

MAY 1, 2011

Vulture Culture, Alan Parson’s musical composition told the story of a person’s struggle for money, fame and power. by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. Take a moment to read his lyrics of 1984. I witnessed plenty of vulture culture during my career.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

MAY 1, 2012

The giant’s power, expressed in market or balance sheet clout gave them a ticket to pass go, and most have taken the easy way out. Product displays, success stories are everywhere – on the walls, in the newsletters, online in social media. Until the new economy, big business wasn’t expected to innovate.

Mission Statement 222

Mission Statement Innovation Committee CEO 222

In the CEO Afterlife

MAY 23, 2011

But in the end, the line was so strategically powerful, that I went with it and for many years it solidified Nabob as Canada’s leading brand. I know I would have liked the call to action, the simplicity and the potential staying power. The inherent payoff, of course, was in the cup. Just do it. But the slogan’s strategic content?

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

DECEMBER 10, 2015

Their teacher had instilled a powerful ethic within them; those who prepare, succeed. With vigor they applauded every classmates’ efforts. I witnessed an expression of support that was as genuine as it was benevolent. They were Practiced and Prepared.

Suri 113

Suri Diversity Leadership Class 113

In the CEO Afterlife

MARCH 11, 2012

Last year, Booz & Company conducted a broad study amongst 1,800 executives on the power of focus in business. We use to call them SBU’s, strategic business units. Procter and Gamble do this like no other. They refer to it as corporate coherence, but the concept is the same. The study substantiates my theory of ‘doing.

Reference 126

Reference Execution CEO Survey 126

In the CEO Afterlife

JANUARY 22, 2015

For more on business focus and simplicity, check out my new book, Do Less Better: The Power of Strategic Sacrifice in a Complex World. . This is the reason why your brand positioning statement must be simple, clear, and coherent. Verbosity is verboten.

Brand 100

Brand Strategy How To Constraint 100

In the CEO Afterlife

OCTOBER 18, 2015

We’ve seen the power of teamwork. The previous paragraph embodies a paradigm – we are conditioned to think about leadership in terms of leading others. Every dictionary bears this out; so does our own experience. We know the value of inspired employees, and we recognize the importance of uniting individuals behind a common , worthy cause.

Report 100

Report Career Discount Mentor 100

In the CEO Afterlife

OCTOBER 3, 2011

Notwithstanding the incessant trials and tribulations, there is every opportunity to lead with honor and do some good with the power of C-Suite while you are there. But if you don’t want your CEO epitaph to resemble that of Jack Bighead, be aware of those you touch along the way. Did you like this? Share it: Tweet. About John.

CEO 222

CEO Human Resources Brand Marketing Strategy 222

In the CEO Afterlife

NOVEMBER 30, 2011

But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Sports teams with momentum go on inexplicable winning streaks while opponents can’t seem to string two wins together no matter how hard they try or how ‘talented’ their roster.

CEO 242

CEO Company Rogers Human Resources 242

In the CEO Afterlife

OCTOBER 7, 2013

A powerful component of minorities in leadership is the effect on followers. But, declining bench strength guarantees that corporate boards will continue to struggle to find qualified leaders for the unique needs of their particular company or industry.

Diversity 200

Diversity Mentor Human Resources Human Capital 200

In the CEO Afterlife

NOVEMBER 13, 2011

Herein is the power of the mind to create the persuasive call to action. His price is whatever the customer chooses to pay. As for his Place of business? Location, location, location – walk the Santa Barbara Pier and you can’t miss him. The last “P” is Promotion. As for the pic accompanying this post, I discovered it on-line.

Merchandising 162

Merchandising Entrepreneur Audience Creativity 162

In the CEO Afterlife

APRIL 13, 2015

For more on vision, focus, and clarity, check out my new book, Do Less Better: The Power of Strategic Sacrifice in a Complex World. In 2013, Musk unveiled an idea to revolutionize rapid transit, to create a submarine car, and a hyper speed jet. The grass is not growing under this leader’s feet.

Sports 100

Sports Ethics Travel Follow-up 100

In the CEO Afterlife

JUNE 10, 2012

That’s not important; their interesting and inspirational stories are what matters to those of us who value the power of creativity. To be honest, I’d never heard of the vast majority on these people. 2 Rebecca Van Dyck – CMO Facebook.

Creativity 238

Creativity Advertising Belief Systems Storytelling 238

In the CEO Afterlife

DECEMBER 31, 2011

How do retired CEO’s spend there time when the power and the glory is gone? All I’m saying is that there’s another hip and a good candidate for the graft would be a senior HR executive. Is There a CEO Afterlife? Many find gratification in using the skills of the C-Suite to help others.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

MARCH 26, 2012

When your brand has cult status (as both brands do), you have the power to break a lot of rules. The result is a brand that has achieved cult status by actually positioning itself as the anti-cult to the market leader, Red Bull. Monster has done just that. The conventional business principle is to be first-in.

Reis 240

Reis Brand Apparel Energy 240