Great Leadership By Dan
MAY 28, 2020
Autopilot It’s well accepted that you can extend the product lifecycle of a brand and return to growth through innovation. 1) The Target – Who are your target users, and what needs does your product solve for them? 5) Pricing – Should you position your brand as a premium or everyday product?
Great Leadership By Dan
JULY 8, 2020
But there may be other attributes—they use your products regularly and well. For example, they might refer in new customers, or speak at your events, or provide feedback on product direction. You want a product that your specific, clearly defined audience wants to buy. And you don’t want to build products just because “you can”.
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Great Leadership By Dan
JANUARY 30, 2014
To be the organization of choice, for example, suggests that we offer the right products, at the right price, through the right distribution channels while providing the right customer experience. It does not automatically imply that we offer the lowest price or the best product in order to be "of choice".
Great Leadership By Dan
AUGUST 22, 2019
Because they are facile with technology, they rely heavily on their cell phones to price shop and hunt the best deals.” Millennials scour the internet to learn about a brand or product before making a purchase. And their natural use of technology transformed the way they act as consumers, Costin says. Information is essential.
Great Leadership By Dan
FEBRUARY 19, 2019
Do you balance an insistence on accountability and productivity with your response to the human condition? These are examples of how transparency builds trust and benefits productivity. Your impact as leader spills over into the daily lives of your team. Do you handle the interpersonal details as well as you do policy nuts and bolts?
Great Leadership By Dan
NOVEMBER 27, 2018
Companies have to be consistent in their behaviour, from top to bottom, and right along the supply chain, from the ‘first hand of production to the final hand of the consumer’. And this genuinely has to go all the way.
Great Leadership By Dan
JULY 10, 2018
It is the creation of commercial viable products and service. Innovation requires creating value that exceeds the cost of production. Government can both help create demand “pull” through pricing interventions and regulation and technology “push” by subsidizing R&D and funding university research.
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