Women on Business

JUNE 26, 2012

It is the recognition of a brand that makes the company, service, or product what it is. If the message isn’t clear, the product, service, or company fails…period. A clear brand identity sets the expectations for a company’s products and services. It’s not just a logo and recall of your products and prices.

Brand 211

Brand Brand Management Retail Advertising 211

Women on Business

OCTOBER 8, 2012

3) Excellent product photography. People are shopping online and have no way to taste, touch, smell, or handle your product — only your photos give them a chance to review the goods. Invest in a good photographer who specializes in product photography, and makes sure lighting and styling allows your product to shine.

Tips 182

Tips Discount Policies Tools 182

Women on Business

NOVEMBER 25, 2011

tell you they want to see more of a certain product or ask why you don’t provide a particular service, take that information to heart. numbers and see when you can bring in that service/product and if you can’t provide it think about creating a partnership with another small business that does provide that service. So when they.

Customer Loyalty 165

Customer Loyalty Loyalty Tactics Retail 165

Women on Business

APRIL 5, 2011

Were costs forecast and managed accurately (not applicable for firm-fixed-price or firm-fixed-price with economic price adjustment contracts)? Did the quality of your products or services meet/exceed the contract? Was company management responsive to the agency? Were subcontractors well managed?

Report 145

Report Dunning Price Information Technology 145

Women on Business

AUGUST 12, 2012

Be prepared: Don’t start reaching out to the media until you have a website that you are proud of and clearly represents your brand, sample inventory that you can send out for photo shoots/testing, clean product photographs (preferably shot on a white background) and a digital media kit. Don’t ever try to sell the media.

Media 217

Media PR Public Relations Magazine 217

Women on Business

MARCH 13, 2013

Not all passions can be turned into profitable businesses for at least 2 reasons: There’s no demand for the product or service you want to offer. And, if you’re buying a business, is the price right? Unfortunately, such guidance could be a bit short-sighted. There is a demand for your passion, but no money in it.

Bottom-up 246

Bottom-up Price Advice Follow-up 246

Women on Business

JUNE 19, 2011

Think of it this way — two decades ago, business owners would have done just about anything to get together with an audience of engaged consumers to talk about their products and services. You can learn more in Content Marketing for Dummies , which is currently on sale on Amazon for $16.25 — that’s 35% off the retail price.

Content 200

Content Marketing Word of Mouth Marketing Audience 200

Women on Business

MARCH 25, 2011

The extension gives mom entrepreneurs the ability to sell their products and services to other mom’s and provide a way to do business that benefits everyone. It’s expensive to start a website or a business and the bazaar is a great way to test the market and test the product. LC: ‘How has the site grown’?

Entrepreneur 222

Entrepreneur Long-term Article Price 222

Women on Business

AUGUST 24, 2011

Lead & Brand — Harper was committed to producing and selling only organic, safe products in her salons. Price, therefore, did not become the issue because the Harper method meant quality. She sold customers on their safety and on the massage-oriented approach to hair washing, brushing, and facials.

Franchising 226

Franchising Succession Core Competence Follow-up 226

Women on Business

MARCH 4, 2011

Someone from the outside is much less likely to find themselves mired in the extraneous details of your product or service, and much more apt to clearly focus on the benefits. Though you’ll argue that you know your product or business better than anyone else, as society evolves, consumer needs change.

Outsourcing 178

Outsourcing Advertising Project Bottom-up 178

Women on Business

MARCH 6, 2013

An examination of these women’s enterprises demonstrates that a key to business success in locations that are not considered to be the most desirable is making certain that either your product or service specifically meets the needs of those within the immediate community like Ms. Bennett’s and Ms.

Entrepreneur 255

Entrepreneur Insurance Construction Software 255

Women on Business

JANUARY 17, 2011

Some of the things you should vary and test are: • Promotion offered • Price • Free offers • Graphics • Free Trial • Color • Font • Mail Format • Length • Day and time of emailing • Subject lines and body copy • Response device (reply to email, visit website, etc.) This, of course, varies according to the product/service offered.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Women on Business

JANUARY 19, 2011

It costs 5 to 10 times more to attract a new customer than it does to keep an existing one.

Customer Loyalty 171

Customer Loyalty Loyalty Press Release Discount 171

Women on Business

OCTOBER 28, 2011

At the job fair-they showed us videos of different jobs, one of which was for the price change team. One week later, I was helping set up our Target store and changing prices all over the places. They key in the price change world is to find every single item that needed to be marked down. Her name was Carol. All day long.

Leadership 172

Leadership Policies Price Learning-by-Doing 172

Women on Business

AUGUST 14, 2011

When you go into a business, what’s more important to you: price or the experience that takes place? While you may be thinking, “I lean toward experience, but it won’t matter if the price is beyond what I can afford.” There is a line that separates price from experience. A lasting customer experience definitely outweighs price.

Price 180

Price Loyalty Learning-by-Doing Training 180