In the CEO Afterlife

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Green Company, Red Products, Black Ink | In the CEO Afterlife

In the CEO Afterlife

Green Company, Red Products, Black Ink. In the CEO Afterlife. Main menu Home. Leadership. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. There’s unlikely a responsible CEO in America who hasn’t at one time, said, “You know what folks? Our business should be more sustainable.”

CEO 112
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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Marketers of food, health and beauty aids, and laundry detergents became so hung up with image differentiation that they overlooked the inherent value of the product, and private labels picked up the slack. Customer insight is the precursor to product innovation within the high tech and information age sectors.

Marketing 257
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Tips On Honing A Culture Of Winning Through Focus by Martin Zwilling

In the CEO Afterlife

Intuitively, many entrepreneurs and businesses believe that the key to faster growth and success is more products, features, and markets. It’s a tough world even for big-company generalists, who take on the complexities of product diversification. The message here is focus , reiterated by every adviser and investor. Just ask J.C.

Maturity 159
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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. Mired in the complexity of an unrelated product line, Campbell’s leaders keep plugging along trying to do more of the same, only better. This is not true.

Company 177
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The Moral of Workplace Morale

In the CEO Afterlife

In other words, the pundits inherently assume that their morale-lifting tactics and strategies apply to any organization, no matter the product or service in which they are engaged. LNG Partners (liquefied natural gas production). Beyond their intent to boost morale, the commentaries have one thing in common – the counsel is generic.

Morale 215
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The Paradox of Two Guitar Companies

In the CEO Afterlife

Since the birth of rock ‘n roll sixty years ago, the esteemed products of Fender Musical Instruments and the Gibson Guitar Corporation continue to dominate a market enthralled by rock music and rock personalities. Strategic product portfolio: Unfocused and over-proliferated. Is it unrivaled product quality?

Company 248
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Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. According to Bob Olodort, the product designer of the recently launched Ditto notification wearable device, Samsung is snagged in the complexity web.