Lead on Purpose

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Developing high-performance product teams

Lead on Purpose

It’s difficult (if not impossible) to quantify what it takes to develop a productive and successful product team. Every product is unique, and every company does things differently. From a distance it may seem that there’s no process or methodology … Continue reading →

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Leading product strategy and execution

Lead on Purpose

There are many moving parts to product success, including understanding your market and the problems customers in the market face, … Continue reading → Building software platforms and applications that customers love, and will recommend to their peers, takes extreme focus and hard work.

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Three Keys to Product Management Success

Lead on Purpose

As product managers you have a significant responsibility for the success of your company. Start by focusing on three simple, yet powerful, keys to success: Know your market: Get a clear understanding of the market where your products compete, and work diligently to stay out in front of new trends and technologies. Know what works.

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Motivating and influencing your teams

Lead on Purpose

You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. The success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.) In nearly all cases, the individuals on … Continue reading →

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Leadership styles for directing small teams

Lead on Purpose

For most product managers, the people they lead work on different teams and the individuals they need to influence don’t report to them. Leadership differs depending on the size of the group you’re leading. Regardless of whether the people you … Continue reading →

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Building trust with your teams

Lead on Purpose

Another key element of a successful product management organization is creating trust with your teams, the teams you work with to build your products. Creating relationships of trust sets a foundation for the work you and your teams will need … Continue reading →

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Three Ways to Get Your Team Excited About a Boring Product

Lead on Purpose

If you sell a boring product – toilet paper, pens, razors, water bottles, fishing supplies – you need to figure out a way to excite your employees. Tell A Story About Your Product. One of the best ways to breathe life into a boring product is to give it a story.