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Change: Driving Transformation in Modern Organizations

Rich Gee Group

Illustration: Picture a classic brick-and-mortar retail outfit pivoting towards the digital marketplace. Central to this phase is resource stewardship – discerning and marshaling the required human talent, technological tools, and fiscal assets. Grasping the psychology of change is paramount to circumnavigating these barriers.

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Three Ways to Stay on Top of All of Your Communications

Next Level Blog

Retail vs. Wholesale – I’ve long been a proponent of the idea that leadership communications can be either retail or wholesale. Retail communications is one to one. Retail communications is best used to ensure clarity around next steps, assess performance and establish connection. What about you?

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The Role of Personalization in Consumer Engagement

Strategy Driven

Rather than offering a one-size-fits-all approach, companies use data and technology to better understand their customers and deliver more relevant, personalized interactions. eCommerce: Online retailers like Amazon use past browsing and purchase history to suggest new products tailored to each customer’s preferences.

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The Keys To Managing Millennials, Part 2: The Progress Bar Effect

Terry Starbucker

Today in Part 2, I’m presenting the other key tactic – Create The Progress Bar Effect. As I noted on my last post , each generation is a result of the dominant events, personalities and technologies that were popularized during their maturation. There’s no question that technology has changed the expectations of this group.

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Adjusting to the New Consumer Norm through Multichannel Strategies

Strategy Driven

The last decade has been a consistent wave of change for the retail industry, with countless stories of traditionally profitable brick-and-mortar stores closing their doors to in-person customers. This growing trend has some retailers with heavy in-store business models shaking in their boots. Understanding Webrooming and Showrooming.

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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. Selection Methodology.

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Front Line Leadership: The Keys To Managing Millenials, Part 1

Terry Starbucker

Adam is currently right in the middle of his leadership journey, overseeing a large staff at a very successful retail operation. Like the generations preceding them, Millennials are products of the major events and technologies that became widespread during their formative years.