Harvard Business Review

JULY 11, 2011

Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. But these serial-entrepreneurs-turned-authors think that they can also make their traditional books compelling to tech-savvy readers by using 21st-century production, distribution and marketing strategies.

Ries 9

Ries Godin Marketing Strategy Brand 9

Harvard Business Review

APRIL 23, 2014

It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. There is a lot at stake here for GE’s operations strategy. According to their 2013 Year-in-Review, in the first year, Ries trained 80 coaches exclusively dedicated to FastWorks. General Electric Operations Strategy' and compete successfully.

Ries 10

Ries Waterman Finance Competitive Advantage 10

Harvard Business Review

APRIL 9, 2012

One of Blank's disciples, Eric Ries , turned his wildly popular Startup Lessons Learned blog into The Lean Startup , one of 2011's best business books. Let real customers use the product and learn from their feedback (Henry Mintzberg dubbed this process "emergent strategy" in an influential 1985 article [PDF] ).

Productivity 14

Productivity Products Ries Mintzberg 14

Harvard Business Review

OCTOBER 30, 2017

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup.

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

JUNE 13, 2014

Approaches like these overlook the importance of brand strategy as the foundation for a successful launch. Having a brand strategy in place ensures that your internal team is aligned around the same goals, and helps determine how you plan to differentiate your product and win loyal customers. That’s what “brand-led” means.

Brand 9

Brand Ries Entrepreneur Agility 9

Harvard Business Review

NOVEMBER 22, 2012

Sometimes, it seems they've always loomed large: for decades, Michael Porter has been synonymous with strategy, and John Kotter with change management. One minute, you've never heard of Eric Ries , and the next he's on the cover of Inc. Her fan base was growing, a necessary prerequisite for later widespread success.

Reputation 8

Reputation Case Study Ries Kotter 8

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. His success is an understatement. Did you like this? Share it: Tweet. About John.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

OCTOBER 3, 2014

We hope they’d be as sure as possible that their teams are ready, that their strategies are sound, and that they’d done their diligence. Nick is a typical manager at a one of the world’s most successful widget companies. Success, right? Make sure that you clearly define what success is for an experiment. Not really.

Consensus 13

Consensus Innovation Company Ries 13

Harvard Business Review

MARCH 22, 2011

If the idea got far enough, they developed marketing campaigns, sales strategies, and launched it. To borrow a phrase from Silicon Valley thought leader and author Eric Ries , they "achieved a failure." A lot of our most successful ideas over the years came from the bottom up, by really understanding user needs." Sound familiar?

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

JULY 16, 2013

Most of the executives I meet with, regardless of their industry, now promote UX as key to their product strategy. Given Apple''s success, it is not surprising to see many executives following Jobs'' lead. Many organizations are developing strategies to increase their UX capacity and promote product-centric entrepreneurship.

Leadership 10

Leadership Ries CEO Productivity 10

Harvard Business Review

MARCH 15, 2013

Eric Ries brought the concept of the Lean Startup into our zeitgeist. Marketing agencies of the future will need to focus on many of the strategies that the lean movement engenders. Most have had limited success. Here are five new attributes that I think marketing agencies will need to develop to survive: 1. Models of leanness.

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

MARCH 21, 2011

And to make it happen, they're learning to shed the red tape, meetings, managers, and memos that made industrial-age business such a dreary, dismal drag.

Hypercompetition 15

Hypercompetition Ries Definition Bottom-up 15

Ask Atma

MAY 5, 2012

model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. Hopefully, all the expensive market research was right on and success would follow. In my management 3.0 Ash Maurya. Steve Blank.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

FEBRUARY 13, 2017

Define success. Before the venture is launched, decide what success will look like in concrete terms. The reverse income statement forces you to articulate what success would look like and “allows you to see if you’re getting off track really early.”

Planning 9

Planning Benchmarking Project Competitive Advantage 9

Harvard Business Review

MAY 30, 2018

“Startnership” success, however, is all too rare. The key common denominator to success isn’t careful planning and comprehensive analysis, but taking fast, cheap, and simple pilots seriously. Sponsored by Accenture Strategy. Successful pilot partnerships favor fast focus over comprehensive planning.

KPI 9

KPI Innovation Ries Banking 9

Harvard Business Review

MARCH 23, 2012

Michael Mauboussin doesn't write about innovation, but his clear writing that blends finance, strategy, and psychology puts him on my list. Ries builds off the teaching of Innovation Master Steve Blank and urges entrepreneurs to "remove waste" from the creation of new businesses by being very scientific in the management of unknowns.

Innovation 15

Innovation Ries Mauborgne Open-book 15

Harvard Business Review

NOVEMBER 13, 2017

As Eric Ries teaches in his books The Lean Startup and The Startup Way , productive failure entails moving forward quickly, understanding that you will be wrong part of the time, learning from your failures, and then using those learnings to correct course and move forward to success. Develop a Portfolio Strategy.

CEO 8

CEO Consensus Management Metrics 8

Harvard Business Review

AUGUST 16, 2016

When my publication, Innovation Leader, surveyed 170 executives who work in R&D, strategy, and new product development roles at large public companies, we found that 82% said they’ve already deployed some elements of the lean startup approach. Will it fall victim to “not invented here” syndrome?

Company 8

Company Airlines Ries Survey 8