From Chick-fil-A to Apple, more and more major companies are taking policy positions on gay marriage. Arguably, there’s a business case for supporting it. Google, Starbucks, Nike, General Mills, and other big brands have all opened themselves up to both the potential risk and opportunity of supporting LGBT equality. Even Lloyd Blankfein, CEO of Goldman Sachs, announced his support in a Human Rights Campaign public service announcement: “America’s corporations learned long ago that equality is just good business and it’s the right thing to do.”
Big Business Increasingly Supports Gay Rights
Why alienate an important, influential segment of your customers or talent base?
September 28, 2012
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