Sometimes it’s relatively easy to know what your customers are doing. In e-commerce, advances in tracking and analytics have made it possible for retailers to understand what individual customers are doing before they make a purchase, and to gather and analyze hundreds and thousands of data points to identify trends.
How Data Visualization Answered One of Retail’s Most Vexing Questions
But raised a host of new ones.
May 09, 2014
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New!
HBR Learning
Decision Making Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Decision Making. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Practical ways to improve your decision-making process.