As a marketer, I work to engage women online with brands and causes. Ultimately, however, we hope for more than merely sales or action: we want to build a relationship with our audience. Ideally, a brand and a woman of influence interact directly, one to one. But there’s something that’s increasingly coloring our relationship. It’s her phone. The phone is more than our hardware. It’s our lifeline.
If Your Mobile Strategy Can Win Here, It Can Win Anywhere
Emerging market women have little patience for useless apps or poor design.
June 14, 2013
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.