This post is part of the HBR Forum, The Future of Retail.
Please Touch the Merchandise
This post is part of the HBR Forum, The Future of Retail. On a recent visit to a boutique bath shop, one of us became so overwhelmed by the intensity of the scent circulating through the store that he was forced to flee within seconds. It’s a reminder of how managers are often encouraged to […]
December 15, 2011
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.