This post is part of the HBR Forum, The Future of Retail.
In Retailing, Assortment is Job One
This post is part of the HBR Forum, The Future of Retail. The biggest problem with retailing today is that, in too many companies, senior management neglects its most important job: to manage the assortment of goods and services they sell. We see evidence of it everywhere. A Walmart bodega store in Mexico City, with […]
December 19, 2011
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.