‘Tis the season for seasonal SKUs! Consumers love and look forward to the plethora of pumpkin and eggnog everywhere. Retailers and manufacturers love the spike in sales and the extra buzz at the shelf. But usually when the holiday cheers and decorations disappear, so do the extra sales — and retailers and manufacturers are back at square one. But some are taking a different tack on seasonal strategies by leveraging holiday momentum to drive growth in ways that are both relevant for the holidays but also have year-round potential.
Seasonal Selling Strategies that Last All Year
How retailers can use the holidays to get a lift that lasts.
December 18, 2013
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.