“Prosumer” is a word you probably have seen in the camera category. A prosumer camera is one that is borderline professional grade but a price point in between a consumer camera (few hundred dollars) and a professional camera (few thousand dollars).
To Spur Growth, Target Profitable “Prosumers”
Whether it’s a snazzy camera or a Viking range, some consumers are willing to pay to be quasi-professionals.
January 03, 2013
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.