China’s consumer goods market expanded rapidly over the past two decades primarily because of the growing number of first-time buyers, who were eager to buy goods and services that were previously unavailable or unaffordable. With so many products and services now within people’s reach, though, it’s interesting to identify the new frontiers of growth.
The Products Chinese Consumers Want
China’s consumer goods market expanded rapidly over the past two decades primarily because of the growing number of first-time buyers, who were eager to buy goods and services that were previously unavailable or unaffordable. With so many products and services now within people’s reach, though, it’s interesting to identify the new frontiers of growth. That’s […]
November 23, 2011
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.