This post is part of the HBR Forum, The Future of Retail.
Choice Helps High-End Products, Hurts Low-End Products
This post is part of the HBR Forum, The Future of Retail. If you want your customers to care about product quality, give them a choice. That’s the finding from our recent research, forthcoming in the Journal of Marketing Research, which reveals a surprising fact about retail assortments: Consumers who are offered a richer array […]
December 07, 2011
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.