I am thinking of starting a company that employs generative AI but I am not sure whether to do it. It seems so easy to get off the ground. But if it is so easy for me, won’t it be easy for others too?
Should You Start a Generative AI Company?
Two questions entrepreneurs need to answer before launching a new venture.
June 19, 2023
Illustration by Anja Sušanj
Summary.
Many entrepreneurs are considering starting companies that leverage the latest generative AI technology, but they must ask themselves whether they have what it takes to compete on increasingly commoditized foundational models, or whether they should instead differentiate on an app that leverages these models.
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New!
HBR Learning
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.