A marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role. Unilever CMO Keith Weed embodies this new order as an architect and leader of the firm’s plan to double revenue while halving its environmental impact. In this edited interview, Weed describes a new breed of marketing organization, and the CMO’s increasingly strategic role.
Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed
Why marketing and sustainability must be under one leader.
July 21, 2014
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Leading People. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
What you need to know about being in charge.