Steve Jobs, Tim Cook, and Apple's Innovation Premium
Harvard Business Review
AUGUST 31, 2011
It took a few years to get things back on track, but from 2005-2010 Apple's innovation premium jumped to 52%. Time will tell whether Cook and his team will actually catch the front edge of the next disruptive innovation. Staying at the top of the innovation heap is not easy but it is possible. Can he do it?
Let's personalize your content