Chart Your Course

OCTOBER 27, 2014

Moreover, the 2012 Accenture Global Consumer Pulse Research Study found that 63 percent of consumers said the quality of customer service received is the most important factor when choosing a brand. He recommends incorporating more technology, such as social media engagement and mobile communications, to achieve this goal.

Quality 182

Quality Succession White Paper Customer Loyalty 182

Strategy Driven

APRIL 25, 2014

Between 2000 and 2012, the US labor force lost over a million private wage and salary workers yet in that same time frame, over 10 million working proprietors entered the marketplace. Enterprises with over 1000 employees lost over 1 million employees between 2002 and 2012 while enterprises with less than 25 people gained over a 1.5

Bottom-up 79

Bottom-up Entrepreneur Competitive Advantage Software 79

Harvard Business Review

FEBRUARY 16, 2015

In 2012, for instance, shareholders said no to almost $15 million in compensation for Vikram Pandit at Citigroup and to almost $6 million for Fernando Aguirre at Chiquita Brands. Shareholders in the UK have had advisory votes on pay since 2002 — but the British government has tightened the rules even more. So, expect more laws.

CEO 8

CEO Proposal Policies Report 8

Harvard Business Review

AUGUST 6, 2014

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. search engine company Inktomi in 2002.

Chief Financial Officer 10

Chief Financial Officer Operations Learning-by-Doing IPO 10

Harvard Business Review

APRIL 17, 2015

Both offer important lessons in social marketing — but mouthwash may still have one key advantage. Even though Facebook might not be so good at generating common knowledge by itself, some successful ad campaigns have used social media very effectively in a “call and response” model. Let me explain.

Advertising 8

Advertising Information Technology Pharmaceuticals Audience 8

Harvard Business Review

JANUARY 9, 2014

From 2002 to 2012, the impact of individuals’ task performance on unit profitability companywide decreased, on average, from 78% to 51%. Take, for example, a large media company we work with that invested in an internal social-networking platform for the commercial organization. million in incremental revenue.

Team 10

Team Metrics Compliance Attrition 10

Harvard Business Review

DECEMBER 28, 2012

Digital media continue to be springboards for global innovation and enterprise. So here are four innovation ideas — themes, really — sure to gain significantly greater mind- and market-share over the coming year. Monetizing multitasking will be mass media challenge, not a province of the elites.

Innovation 17

Innovation Trends Human Capital Venture Funding 17