Chart Your Course

OCTOBER 27, 2014

Moreover, the 2012 Accenture Global Consumer Pulse Research Study found that 63 percent of consumers said the quality of customer service received is the most important factor when choosing a brand. You’ll be able to answer all their questions and even direct them to a shopping cart to complete the sale.

Quality 182

Quality Succession White Paper Customer Loyalty 182

Strategy Driven

NOVEMBER 16, 2020

When you franchise a business, you create a vehicle that supports residual income through long term relationships with independent franchise ownership and contiguous brand equity. For more information on how to franchise your business, visit Franchise Marketing Systems: www.fmsfranchise.com/. About the Author.

Franchising 65

Franchising System Entrepreneur Strategic Planning 65

Coaching Tip

JANUARY 5, 2013

The goodwill and more passionate relationship generated within the community translates into a far higher demand for our products and services, into more love and loyalty for our brand, and so into major contributions to the bottom line. This creates a virtuous cycle through which everyone is enriched.

Short-term 106

Short-term Bottom-up Loyalty Morale 106

Eric Jacobson

APRIL 16, 2017

Debbie has served as a judge for the Web Marketing Association’s annual web award competition since 2002, and has been recognized as one of the "Top 100 Branding Experts." Visit www.leadtheunleadable.com," explains Debbie.

Books 50

Books Storytelling Leadership Consultative 50

Coaching Tip

JUNE 22, 2011

The Millennial Generation or "Gen Y" - those born between 1984 and 2002 - are growing up during a confounding time rife with technological advances and unprecedented sharing and collaboration against an omnipresent backdrop of political tension, international conflict and economic uncertainty. .

Survey 105

Survey Uncertainty Marketing Entrepreneur 105

Eric Jacobson

DECEMBER 19, 2016

Debbie has served as a judge for the Web Marketing Association’s annual web award competition since 2002, and has been recognized as one of the "Top 100 Branding Experts." Visit www.leadtheunleadable.com," explains Debbie.

Books 50

Books Storytelling Consultative Brand 50

The Practical Leader

JANUARY 16, 2012

Every few years since 2002 this study has been conducted to look at the talent management practices of the best companies around the world across hundreds of data points. RBL Group calls it their “leadership brand.” 470 companies completed a detailed questionnaire for this study.

Company 69

Company Brand Reputation Talent Management 69

Strategy Driven

DECEMBER 29, 2016

When you franchise a business, you create a vehicle that supports residual income through long term relationships with independent franchise ownership and contiguous brand equity. For more information on how to franchise your business, visit Franchise Marketing Systems: www.FranchiseMarketingSystems.com. About the Author.

Franchising 51

Franchising System Entrepreneur Strategic Planning 51

N2Growth Blog

APRIL 2, 2010

Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital. If you find all the noise around social media to be confusing, rest assured that you’re not alone.

Media 382

Media Blog Tools Influence 382

Steve Farber

MARCH 27, 2017

Dogtopia had been around since 2002, and it already had engaged and passionate franchisees, as well as systems that focused on the safety and well-being of the dogs. But it needed a brand reinvention that would reshape the experience for pet owners and pets alike. Those are not generic.

Company 40

Company Mission Statement Market Segmentation Franchising 40

Harvard Business Review

MARCH 1, 2011

Some commentators like Robert Passikoff think that encouraging people to hate a brand is a risky move, but in reality the campaign is simply following a tried-and-tested approach to consumer engagement, one that is ideally suited to today's social media. In 2010, the brand spoofed the British elections. We know we're not for everyone.

Brand 14

Brand Media Brand Management Globalization 14

Coaching Ourselves

AUGUST 9, 2019

So, healthcare specialists do bear their reasons to resolve that “low disease rates get been attained done highschool rates of immunization” (Band, 2002). Disease and Vaccines: Copulation (2002). Aft all, when it comes to wellness, thither is no situation for supposition. Yale University Civilize of Populace Wellness. Hoop, Mary.

Objective 20

Objective Fashion Influence Ethics 20

The Practical Leader

FEBRUARY 13, 2012

In his book, Lovemarks: The Future Beyond Brands , Kevin Roberts, CEO of the global advertising agency, Saatchi & Saatchi, explains that fads attract but without love it’s a passing infatuation. ” Ya gotta love it!

Airlines 53

Airlines P&L Collins Leadership 53

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Guest Post: By Debbie Laskey There is no denying that social media has changed how brands communicate.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

MAY 5, 2017

million European firms (for over 6 million firm-years of data, from 2002 to 2012). That’s a benefit if personal service or a family feeling is an important brand attribute, but it can detract from firm appeal if customers want to do business with a company of global scale and a more professional character.

Company 10

Company Entrepreneur Reputation Brand 10

Harvard Business Review

OCTOBER 25, 2013

Everything you do in business builds your brand for good or ill, as your actions generate feelings, associations, and ideas in the minds of your consumers. A brand’s difference gives consumers an easy rationale for choosing it, and a ready justification for paying a price premium. But marketing plays a broader role in shaping a brand.

Apparel 8

Apparel Brand Sports Advertising 8

Harvard Business Review

NOVEMBER 29, 2013

Many iconic brands dot the shopping districts of the major cities. percent average annual increase in GDP in 1990 to 2002, and 7.2 percentage points in 1990-2002, and 0.3 How Chinese Companies Can Develop Global Brands. It boasts 85 companies in the Global Fortune 500 list of the world’s largest corporations.

GDP 13

GDP Supply Chain Globalization Technology 13

Harvard Business Review

AUGUST 22, 2011

And since the software experience was standardized and controlled by Microsoft, consumers could have consistent product expectations regardless of the brand of the PC. But where were the opportunities for innovation if you were a branded PC manufacturer? This changed the basis of competition for PC manufacturers.

Long-term 14

Long-term Software Retail Innovation 14

Harvard Business Review

DECEMBER 21, 2011

When John Henry and Tom Werner led the purchase of the Red Sox in 2002, pundits believed they had to leave Fenway Park. The Red Sox also created youth camps to build brand awareness among younger consumers. Why am I writing about Innosight's holiday party? Because Fenway can show us some novel ways to grow a seemingly mature business.

Business Model 12

Business Model Innovation Maturity Franchising 12

Harvard Business Review

AUGUST 28, 2018

The trick is, growth strategies have to fit the company’s current context, especially its brand promise and its target market. The company had been a star of the dot-com boom, eventually selling to eBay in 2002 for $1.5 Now the company was able to build it up with the ease of use intrinsic to PayPal’s strong brand.

Productivity 8

Productivity Products Decentralization Resistance 8

Harvard Business Review

MARCH 7, 2013

As advertisers and their agencies continue to experiment with the technological possibilities, it's not hard to imagine reaching the ultimate end, depicted in the 2002 Tom Cruise film Minority Report. We perceive a soft drink or a beer, for example, differently when we know its brand and how others feel about it.

Advertising 8

Advertising Brand Media Film 8

Harvard Business Review

OCTOBER 15, 2014

For example, it took Umicore, a global materials technology group, five years (2002–2007) to lay the basis for its transformation from a commodity supplier of base metals into a premium provider of emission control catalysts, rechargeable battery materials and other value-added solutions.

Company 11

Company Chemicals Short-term How To 11

Harvard Business Review

JUNE 3, 2016

In fact, Iger reportedly noticed that Pixar’s hugely popular Toy Story characters appeared in the 2005 opening parade at Hong Kong Disneyland while recent Disney animated characters—for example, Lilo & Stitch , released in 2002—were MIA (although Mickey and pals were present and accounted for, of course).

Creativity 8

Creativity Franchising Succession Film 8

Harvard Business Review

JANUARY 10, 2012

Prior to 2002, when Sam Palmisano became CEO, IBM had a series of feuding fiefdoms — 170 country units — each with its own policies, procedures, and processes. We link our external branding to our internal brand," MacDonald explains. Growth market leaders learn from major markets, and equally important, vice versa.".

Globalization 15

Globalization Human Resources Diversity Long-term 15

Harvard Business Review

FEBRUARY 16, 2015

In 2012, for instance, shareholders said no to almost $15 million in compensation for Vikram Pandit at Citigroup and to almost $6 million for Fernando Aguirre at Chiquita Brands. Shareholders in the UK have had advisory votes on pay since 2002 — but the British government has tightened the rules even more.

CEO 8

CEO Proposal Policies Report 8

Harvard Business Review

MARCH 6, 2014

Tom Falk, the CEO of Kimberly-Clark Corporation since 2002, talks about how the paper company is taking on environmental issues and has been practicing sustainability for 140 years. We support legitimate social and environmental issues that are globally relevant but also have a clear fit with our brands and business strategies.

CEO 8

CEO Company Reputation Energy 8

Harvard Business Review

AUGUST 12, 2013

But Ackman''s current struggles illustrate why his extremely hands-on brand of investing will never become common. The particular brand of investing that Ackman and a small number of other hedge-fund managers practice is best described as medium-term. And it does appear to be useful work. Some are, some aren''t.

Hedge 8

Hedge Short-term Long-term Finance 8

Harvard Business Review

DECEMBER 2, 2010

Trends like these has been strengthening Brazil's brand in the global market, and helps explain why the business community has demonstrated confidence in the future. There are many reasons to be optimistic about Brazil's post-election future. growth in the Gross Domestic Product in 2010.

Politics 14

Politics Bureaucracy Globalization Compliance 14

Harvard Business Review

AUGUST 10, 2012

Instead, right from the start, he, along with Ron Williams (who joined Aetna in 2001 and became its president in 2002), took time to visit the troops, understand their perspective, and involve them in the planning. Rowe didn't walk in with a new strategy and try to force a cultural shift to achieve it.

Health Care 14

Health Care Restructuring Resistance Long-term 14

Harvard Business Review

JANUARY 9, 2015

AOL, for its part, could leverage the beloved Time Warner brands across its properties and make its dial-up subscription services more valuable — even as the threat of always-on broadband was making itself known. ” Insight Center. Making Money with Digital Business Models. Sponsored by Accenture.

Venture Capitalist 8

Venture Capitalist Business Model IPO Marketing 8

Harvard Business Review

AUGUST 10, 2016

On August 1 Uber announced that it is selling its Chinese brand and operations to Didi Chuxing for $1 billion, its annual burn rate in that market, in exchange for a 20% stake in the local competitor. And in addition to tangible assets, one has to think about investments in people, systems, brands, and intangibles.

Network Economy 8

Network Economy Globalization Discount Constraint 8

Harvard Business Review

JANUARY 18, 2012

In 2002 Palmisano succeeded a legendary leader in Lou Gerstner, who saved IBM from being broken up and put it on a viable course. Palmisano once said, "The CEO is not the brand! Whereas Gerstner famously declared "the last thing IBM needs is a vision," Palmisano had a clear vision for the company. It is not about you.

Globalization 15

Globalization Golden Parachute Short-term Long-term 15

Harvard Business Review

AUGUST 29, 2011

Methodology: My methodology consisted of searching the Google Books corpus , which shows that the quote doesn't appear until: 2002 in "Beyond Disruption: Changing the Rules in the Marketplace" by Jean-Marie Dru. 2003 in "Added Value: The Alchemy of Brand-led Growth" by Mark Sherrinton.

Innovation 16

Innovation Mass Marketing Price Market Segmentation 16

Harvard Business Review

APRIL 12, 2011

I will always remember a meeting I had in September 2002 with my literary agent — a wonderful woman known for her business acumen and brutal honesty. Over the next year, I landed myself a high profile teaching position (at Princeton) to burnish my brand. You're washed up," she told me, looking me straight in the eye.

Career 13

Career Policies Commitment Committee 13

Harvard Business Review

APRIL 18, 2012

10% of households with children aged 6-12 have iPads (compared with only 3% of other households); 35% of these households with young children plan to buy some brand of tablet computer in the next year. Two-thirds of 4- to 7-year-olds have used an iPhone or iPod. 6% of 2- to 5-year-olds have their own smartphone.

Technology 15

Technology Wireless Stage-Gate Content 15

Harvard Business Review

JANUARY 10, 2014

Them That's Got Shall Want More Research: All Money Is Not Created Equal Stanford Graduate School of Business Back in 2002, Novartis CEO Daniel Vasella told Fortune that the more he earned, the more he was preoccupied by his earnings, a comment that got researchers Sanford E. It interferes with their professional lives.

Advertising 8

Advertising Project Travel Objective 8

Harvard Business Review

JUNE 2, 2015

Its 2002 restructuring offered little incremental benefit while adding cost and complexity. With each division focusing on only its own customer segment, the structure appears to be poorly suited for generating widespread corporate brand awareness. SunGard’s competitive environment was different.

Restructuring 8

Restructuring Company Henderson Health Care 8