Why Individuals No Longer Rule on Sales Teams
Harvard Business Review
JANUARY 9, 2014
From 2002 to 2012, the impact of individuals’ task performance on unit profitability companywide decreased, on average, from 78% to 51%. The key difference is the degree to which reps have taken advantage of new technology (largely built into their CRM system) to share and learn from one another. Culture That Drives Performance.
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