Harvard Business Review

AUGUST 6, 2014

And then we found Alibaba — and it found us — and that connection led to the partnership that ultimately proved to be remarkably successful. This success was built on what we learned from our prior efforts, as well as a resolve to take new risks to do what was necessary to succeed.

Chief Financial Officer 10

Chief Financial Officer Operations Learning-by-Doing IPO 10

Harvard Business Review

NOVEMBER 19, 2013

While former management consultants are not frequently chosen as CEOs — our research noted 28 former management consultants with five-plus years of consulting experience out of a total of 541 CEO transitions between 2004 and 2010 — the evidence we’ve uncovered here would suggest that, as a class, they are fully worthy of consideration.

Consultative 9

Consultative CEO Management Short-term 9

Harvard Business Review

DECEMBER 22, 2014

billion in 2010, predicting it would grow at 20% a year for a decade. Ambassador to India from 2004 to 2009, was more successful in part because his long tenure enabled him to gain trust, respect and apply his learning effectively. Earlier, GE found that it could not make a go in the appliance business in India.

Venture Capitalist 11

Venture Capitalist Price Marketing Learning-by-Doing 11

Harvard Business Review

SEPTEMBER 8, 2016

At first, the causes of free fall appear to be external: a global financial crisis, a banking system collapse, government deregulation, or, more common, a new business model or technology harnessed by a nimble insurgent competitor. Clearly, something else, beyond the disruptive technology itself, is behind the demise of companies like Kodak.

Company 8

Company How To Business Model Engineering 8

Harvard Business Review

SEPTEMBER 26, 2011

Our analysis showed the top 20 firms in Fortune 's 2010 list of fastest-growing companies received $3.40 coffee sector revenue grew from $28 billion in the late 1990s to $47 billion in 2010. Much of Keurig's success comes from its superior brewer technology and wide variety of K-Cups. of revenue growth. Yet total U.S.

B2C 12

B2C Strategy B2B Waterman 12

Harvard Business Review

AUGUST 22, 2016

The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). In 2010, Craig Smith at INSEAD, Minette Drumwright at UT Austin, and Mary Gentile at Babson, published a paper called “ The New Marketing Myopia.” As Deighton explains.

Levitt 8

Levitt Marketing Transportation Industry 8

Harvard Business Review

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. Apple learned this the hard way.

Media 11

Media Advertising Fixed Costs Content 11