Rajesh Setty

JANUARY 17, 2012

Recently, my friend Dave Gardner (president of Gardner & Associates Consulting ) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) I have been a Dell customer since 2004. So, I learned—quite by accident—that you can attract big companies to you by using social media.

Media 44

Media PR Company Blog 44

Rajesh Setty

JANUARY 17, 2012

Recently, my friend Dave Gardner (president of Gardner & Associates Consulting ) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) I have been a Dell customer since 2004. So, I learned—quite by accident—that you can attract big companies to you by using social media.

Media 36

Media PR Company Learning-by-Doing 36

Michael Lee Stallard

SEPTEMBER 28, 2015

Stew Friedman: Mike, you have a background in marketing and degrees in both business and law. Finally, I had a very unusual situation happen where my wife, Katie, was diagnosed with breast cancer in 2003, and ovarian cancer in 2004. Below is a transcript of our conversation. . Mike Stallard: It is an unusual career shift.

Influence 150

Influence Career Power Education 150

Skip Prichard

OCTOBER 3, 2022

He is an author, speaker, and frequent media guest. Unlike leaders who view purpose mainly as a marketing exercise, deep purpose leaders understand that creating an authentic master narrative is vital to inspiring employees, instilling customer loyalty and building long-term ties with all stakeholders. ” -Ranjay Gulati.

Short-term 115

Short-term How To Long-term Operations 115

LDRLB

APRIL 27, 2012

With the emergence of social media, the leverage of creativity is immeasurable. But look at the opportunities – online marketing, social media, niche products and services, specialization, the list goes on. In the renewable energy market, global investment has increased from $33 billion in 2004 to $211 billion, 7 years later.

Entrepreneur 92

Entrepreneur Bureaucracy Brand Creativity 92

Miles Anthony Smith

MAY 2, 2018

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." But it must be memorable to stand out in this cluttered media world.

Brand 68

Brand Examples Career Godin 68

Kevin Eikenberry

FEBRUARY 6, 2011

I reprise it today for three reasons. To celebrate the life of the late President Reagan on what would have been his 100th birthday.

Leadership 195

Leadership Workshop Blog Video 195

Kevin Eikenberry

DECEMBER 29, 2010

Here is the research he cited : A 2004 Yale study found that a highly likeable sales rep will earn 40% more than an equally educated or experienced counterpart. Here’s some data to “prove&# it though. It comes from Tim Sanders and his great blog – in a post a few weeks back.

Leadership 205

Leadership Blog Workshop Covey 205

Harvard Business Review

MARCH 6, 2013

Few professionals were sitting at their desks in 2004, eyeing the empty slots in their calendars and wishing that somebody would just invent a new way of communicating to fill those long and lonely minutes. Social media demanded attention. If social media is worth doing, than it's worth making time for.

Media 8

Media How To Reputation Learning-by-Doing 8

Strategy Driven

NOVEMBER 1, 2010

And not only are brands more vulnerable to shoppers’ unpredictable whims, but tools like social media mean that consumers also have more control. While so much expansion can be tough on a brand, Santander is moving quickly to rebrand all of its acquisitions under the Santander name and launched substantial marketing campaigns in the U.K.,

Brand 64

Brand Globalization Banking Long-term 64

Harvard Business Review

AUGUST 5, 2011

I remember my first taste of social networking — a 2004 invitation to join Friendster. And — proving the supremacy of word-of-mouth marketing — while I could resist my lone friend two years before, I couldn't turn down a classroom of 25 pleading college students. But for most people, at least in the U.S.,

Word of Mouth Marketing 15

Word of Mouth Marketing Media Brand Resistance 15

Harvard Business Review

MAY 15, 2012

When I logged into the site for the first time in the spring of 2004, I was prepared to hate the service. While this is a surmountable problem, it puts the media company in a very different position than that of Google in 2004 - the company that Facebook is most often compared against. Venture investors look for home runs.

IPO 13

IPO Advertising IRR Venture Funding 13

Harvard Business Review

FEBRUARY 20, 2013

Social Media, Social Business, Social Innovation, Social Era — are they all the same, or are they quite different? The term "social media" was popularized by Chris Shipley in 2004 , as she described the impact of influencers and bloggers in shaping product adoption, more so than traditional media outlets.

Media 9

Media Supply Chain Tools Porter 9

Harvard Business Review

MAY 11, 2015

And building a strong employer brand first became a major focus of activity between 2004 and 2008, when in response to the growing competition for talent, leading companies like Unilever , Shell and P&G began to apply the same focus and consistency to their employer branding as they applied to their corporate and consumer branding.

Brand 8

Brand CEO Reputation Advertising 8

Harvard Business Review

AUGUST 6, 2014

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. Things hadn’t gone well up until that point.

Chief Financial Officer 10

Chief Financial Officer Operations Learning-by-Doing IPO 10

Mark Sanborn

FEBRUARY 11, 2022

For instance, in 2004 a group of employees travelled to Mexico, where they rebuilt an orphanage and a community center. When Steve Miller—now a Market Partner—came to interview, he came with a trophy, which read: Resume of Steve Miller. ###-###-####. He loves when roadies and future employees are innovative. Of your second concept”.

Taylorism 70

Taylorism Taylor Real Estate Learning-by-Doing 70

Harvard Business Review

APRIL 14, 2017

For example, our survey, which asked managers of 13 functions, from sales and marketing to procurement and finance, to indicate whether their departments were using AI in 63 core areas, found AI was used most frequently in detecting and fending off computer security intrusions in the IT department.

Company 13

Company Survey Finance Engineering 13

Harvard Business Review

JULY 16, 2012

"A general who fears to unsheathe his sword is not a good general," says Mr. Li Jiaxiang , Chairman of Air China from 2004 to 2008 and the #1 performing corporate leader in China according to our new ranking (just published in the Harvard Business Review China and the centerpiece for the magazine's launch events in Beijing and Shanghai).

Long-term 13

Long-term Short-term Globalization Reputation 13

Harvard Business Review

DECEMBER 22, 2014

In the hyperbole of online media, one headline reads, India is the last BRIC Standing. At the same time Amway and L’Oreal thrived in the same market and personal care sales boomed across most of India. But it won’t be “India’s fault,” in our view. ’s branded generic-medicine unit in India for $3.7

Venture Capitalist 12

Venture Capitalist Price Marketing Learning-by-Doing 12

Harvard Business Review

APRIL 18, 2012

And as the smartphone market continues to explode, more parents are passing their phones to their offspring as tools to educate or gadgets to pacify. And, in many cases, kids are media multitasking, packing an average of 8.5 hours' worth of media into 6.5 Two-thirds of 4- to 7-year-olds have used an iPhone or iPod. hours a day.

Technology 15

Technology Wireless Stage-Gate Content 15

Harvard Business Review

MARCH 13, 2014

When confronted, he remained defiant, exercising every lever of authority he possessed, including his control over the media, political structures and finally, the use of force. They donned makeshift shields and helmets, burnt tires to obstruct snipers, and communicated via social media. His rivals were almost comically ill-equipped.

Crisis 8

Crisis Strategy Politics Media 8

Harvard Business Review

DECEMBER 7, 2011

Yelp has expanded rapidly since it was founded in 2004 in San Francisco. Review sites allow consumers to tap into a vast pool of formerly private knowledge, and that knowledge is beginning to undermine the traditional advantages of mass-market branding and advertising. Consumers spent some $125 billion on U.S.

Retail 14

Retail Mass Marketing Comparison Advertising 14

Harvard Business Review

JANUARY 10, 2017

The usual argument is that our peculiar mix of government policies, private health insurance markets, and the design of public health insurance have produced a health care system that, in the words of economists Alan Garber and Jonathan Skinner , is “uniquely inefficient.” ” Does this sound familiar?

Health Care 8

Health Care Cost Insurance Policies 8

Harvard Business Review

MAY 22, 2014

Sweeping affirmative action legislation, media attention, and parental ambition have been energetically directed at creating a meritocracy in business. drop, from 2004 to 2009, in female engineers. For many of the very largest market opportunities, technology is merely an enabler. This compares to the 0.5% in 1990 and 0.2%

Diversity 8

Diversity Attrition Sports CEO 8

Harvard Business Review

NOVEMBER 5, 2013

I’ve been involved with turnarounds for years, including observing and writing about the Red Sox 2004 World Series win that reversed many decades of being almost-rans. Forget bureaucrats, fancy lobbies, and marketing expense! Their game is baseball, my game is change. Find a meaningful unifying purpose.

How To 9

How To Airlines Open-book CEO 9

Harvard Business Review

OCTOBER 21, 2013

The beauty of these vans, and the reason I believe they’ve been dreamt up by managers in very different businesses, is that they perform a wide variety of marketing functions. The social media channel was another source of feedback to help Cisco hone its marketing messages. Customer service Marketing Sales'

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

DECEMBER 17, 2010

It's that collectively created value that distinguishes today's social web from previous generations of on- and offline media. I stored my first bookmark on October 14, 2004, on the day I wrote my very first blog post. The essence of a web 2.0 s potential to create value through network effects.

Media 15

Media Competitive Advantage Software Follow-up 15

Harvard Business Review

JANUARY 14, 2015

Then, between 2004 and 2014, Nordstrom made an extraordinary series of investments, each aimed squarely at that same purpose of providing a fabulous customer experience. This is not a matter of having the best apps, analytics, or social media tools. Insight Center. Making Money with Digital Business Models. Sponsored by Accenture.

Strategy 8

Strategy Competitive Advantage Business Model Technology 8

Harvard Business Review

JUNE 9, 2011

mortgage borrowers got into this situation from about 2004 through early 2007. It's okay for you if asset prices stop rising, but if they fall dramatically — or if the market for them simply stops functioning — you're in big trouble. A lot of U.S. As you may have heard, it ended badly.

Company 14

Company Finance Price IPO 14

Harvard Business Review

APRIL 15, 2011

Every year since 1995, the Federal Communications Commission (FCC) has released a report on the state of competition in the wireless market. Or, if not, what negative effect its dubious conclusions might have on regulatory policy in wireless markets. If firms are not exercising market power, competition reigns.

Wireless 13

Wireless Report Price Analysis 13

Harvard Business Review

JULY 5, 2013

Three years after I wrote an article on the Athens 2004 wiretapping case, which involved Greek government officials, I found somebody snooping on my own email as I served the next Greek administration. Online marketing Social media Technology' The concept of irony was, after all, invented by the Greeks.).

Document 8

Document Open-book Bottom-up System 8

Harvard Business Review

NOVEMBER 30, 2011

Yelp's timing reflects both a tech-friendly market and the company's current position as the dominant consumer-review web site. When Yelp began in 2004, this would have been a devastating prospect. Yelp's IPO filing comes hot on the heels of successful IPOs and high valuations for Angie's List and Groupon.

IPO 14

IPO Business Model Review Advertising 14

Harvard Business Review

AUGUST 22, 2016

Regardless of which number is right, there is no doubt that a lot of time and energy go into marketing products that will no longer exist in a year. The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). What is marketing myopia?

Levitt 8

Levitt Marketing Transportation Industry 8

Harvard Business Review

JULY 8, 2014

A few years ago one of the most vexing questions for marketing executives was whether big corporations were going to have to do what Bharti Airtel had done. Airtel’s move quickly transformed the mobile-phone market in India as other telecomms followed suit. The learning comes from considering several plausible alternative futures.

Technology 8

Technology Marketing Outsourcing Supply Chain 8

Harvard Business Review

FEBRUARY 3, 2015

2 (2004): 349–399. Learn more about how she uses social media. Learn more about your market value. Burt, Structural Holes: The Social Structure of Competition (Cam­bridge, MA: Harvard University Press, 1995); Ronald S. Burt, “Structural Holes and Good Ideas,” American Journal of Sociology 110, no.

How To 8

How To Diversity Letter Learning-by-Doing 8

Harvard Business Review

NOVEMBER 20, 2015

He is poised to become the leader in this segment of a multi-billion dollar market. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. “By serving as GE’s and other equipment makers’ supply partner, the whole world is now my scope.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

MARCH 28, 2011

In the 2004-2006 period the major failure-related characteristic of the data is the CEO , namely CEO succession , CEO and board relationships, and mechanisms to support CEOs taking up their posts. A final point is that the latest recession is talked about in business media in terms of being a significant structural moment.

Analysis 14

Analysis Sample Globalization Sports 14