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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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Brand Exposure

N2Growth Blog

It is simply a more intelligent approach to consistently manage brand exposure than it is to let your brand run wild and then attempt to triage overexposure. Once a brand’s appeal begins to erode, it will require significant time and expense to recover.

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Is Entrepreneurship As Popular As We Think?

The Horizons Tracker

Indeed, in the United States, data reveals that entrepreneurship has declined by around half between 1978 and 2011, with this especially pronounced among the share of young firms, as employment at young firms fell from nearly half of the workforce in the 1980s to just 39% by 2006. Hype run wild. in 1985 to just 5.3%

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After a Merger, Don’t Let “Us vs. Them” Thinking Ruin the Company

Harvard Business Review

Consider this example: When The Interpublic Group (IPG) merged the direct-marketing company Draft with the ad-agency Foote Cone & Belding (FCB) to become one agency in 2006, “it was immediately apparent that the cultures of the two agencies were wildly different,” shared Marty Stock, then head of Coors advertising at FCB.

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How to Pick a Co-Founder

Harvard Business Review

Different operational skills. If you're a product guru, maybe you need a business development or sales-oriented leader to get your vision to market. He founded Reputation.com in 2006 with the belief that citizens have the right to control and protect their online reputation and privacy. Michael recently co-authored Wild West 2.0

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How to Manage Multiple Partnerships

Harvard Business Review

The key is to manage your multiple partners and not let your relationships run wild. The 2006 ruling of Judge Margaret McVeigh of the New Jersey Superior Court highlights the root of the problem with exclusivity in partnership contracts: Amazon.com did not want a ten year agreement. So it has a place in partnership strategy.

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Where Have All the Process Owners Gone?

Harvard Business Review

Air Products, for example, tripled corporate productivity (hard profit-and-loss benefits) from 2003 to 2006, and boosted operating return on net assets from 9.5% How many times have you heard "I'm a finance person" or "I'm a marketer"?) These companies kept top-management attention on critical processes and KPIs.

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