2007 Development Marketing ROI 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Strategy Driven
FEBRUARY 4, 2017
There is no doubt in any business owner’s mind that marketing is a central part of the foundation of any company. Proper marketing does much more than just promote a product. All businesses also go through periods where the marketing is less than ideal in terms of its effectiveness. Photo courtesy of Pexels.
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Strategy Driven
JANUARY 17, 2014
Business has always concentrated on Return on Investment (ROI) as the primary metric to calculate success. However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. The Need for Caring Relationships.
Lead on Purpose
NOVEMBER 6, 2010
Perhaps the most common measurement of business success is ROI — return on investment. According to Spaulding, ROR comes in many forms and should be as important to individuals and organizations as profits, revenues and ROI — because with out generating ROR, the ROI won’t matter. It’s not about you.
Women on Business
DECEMBER 17, 2010
I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Having a Page for my business on Facebook made sense for my marketing plan. But Oh My Gosh!
Sales Wolf Blog
JANUARY 10, 2011
Equal Employment Opportunity Commission (EEOC) Uniform Guidelines on Employee Selection Procedures (1978) Uniform Guidelines on Employee Selection Walk The Talk The Dash, The Race, and Management, Training and Development Resources Workforce Management: information on employment law, human resource development and human resource management.
Sales Wolf Blog
OCTOBER 11, 2010
Equal Employment Opportunity Commission (EEOC) Uniform Guidelines on Employee Selection Procedures (1978) Uniform Guidelines on Employee Selection Walk The Talk The Dash, The Race, and Management, Training and Development Resources Workforce Management: information on employment law, human resource development and human resource management.
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