Research Shows Which TV Ads Are Likely to Make Multitaskers Buy
Harvard Business Review
JANUARY 31, 2014
This might sound like good news for advertisers, save for two important caveats. survey showed that as much as 40% of time watching TV is spent on such media multitasking activities, and it’s likely that this behavior has accelerated over the past three years. So what does all this mean for advertisers? A 2011 Nielsen Co.
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