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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. But let’s assume that Buddy is indeed an elf, developed and created by the North Pole to fill a need…to make toys.

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What Businesses Need to Know About Sustainable Development Goals

Harvard Business Review

billion impressions on Twitter and Instagram and was the top trending topic in the U.S. According to estimates from McKinsey, consumers in these markets could be worth $30 trillion by 2025 — a significant step up from the 2010 value of $12 trillion. during the assembly. The case is clear.

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The Rise of the COO

Harvard Business Review

Of the 97 largest listed companies in the UK and the Eurozone in 2010, only 37 had a COO in their executive ranks. Appointing a COO is a recent trend on the continent. Few European companies have COOs, although their numbers appear to be growing.

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The Comprehensive Business Case for Sustainability

Harvard Business Review

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Managing risks therefore requires making investment decisions today for longer-term capacity building and developing adaptive strategies. billion in mining projects since 2010.

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I Got My Strategy from Greenpeace

Harvard Business Review

I first became interested when I watched a TV documentary on the Cradle-to-Cradle concept that was developed by the German chemistry Professor Michael Braungart (and ex-Greenpeace) and the US architect William McDonough. We will phase out all chemicals deemed unacceptable according to Cradle-to-Cradle by 2020.

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Top 10 Green Business Stories of 2011

Harvard Business Review

Ok, this one is cheating a bit, but on a fundamental level, the top themes in green business haven't actually changed too much ( see the 2010 list ). Increased demand for transparency and its close partners, (a) the quest to define and develop useful sustainability metrics and (b) the growing sustainability data explosion.