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The price of leadership

Lead on Purpose

The authors propose three questions you should ask to assess your own leadership potential: How far do you want to go? Whether you want to pay the price to reach the leadership level of your dreams is the real question you need to sort out. In their recent Wall Street Journal article Do You Really Want to be a Leader? .&#

Price 198
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The Importance of Testing in an E-marketing Campaign

Women on Business

Send the email you’re using now (this is your control, or “A”)) to 500 names, and send your proposed new email (“B”) to the other 500. If so, How to Drive ROI on Direct Mail Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney.

Marketing 162
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Why work for nothing?

Tony Mayo

May 10th, 2010 — tonymayo Email This Article Much too often, business owners and salespeople eagerly run off to complete assignments given to us by employees, prospects, or clients. The power of genuine curiosity even extends to setting prices. I got a call from a large organization asking my price to facilitate a meeting.

Mayo 140
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Cisco's Flip Flop and (Mis)Managing the Obvious

Harvard Business Review

The company promised back in 2009 to bring out a Wi-Fi Flip in early 2010. If the "innovation obvious" answer is "cut prices," that speaks volumes about your firm's innovation culture. Not only is there no shortage of innovative proposals, there's no shortage of innovation obvious proposals. What happened?

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Should Regulators Block AT&T's Acquisition of T-Mobile?

Harvard Business Review

I tend to care about prices: Will this merger affect my monthly wireless bill? Wireless telephone prices are falling, a sign of competitive markets. And because the CPI cannot easily account for increases in call quality , this index understates the true decrease in the quality-adjusted price of wireless telephony.

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What the EPA’s Clean Power Plan Looks Like in Practice

Harvard Business Review

Something reassuring happened Monday after EPA Administrator Gina McCarthy unveiled the Obama administration’s proposed Clean Power Plan , arguably the most important step the U.S. There will be time to debate whether the EPA’s proposed targets are sufficiently ambitious. Government Risk management Sustainability' And the U.S.

Power 11
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Big Pharma's Hidden Business Model and How Your Company Funds It

Harvard Business Review

The apparent business model of Big Pharma emphasizes the billions spent at great risk to find "innovative" and "breakthrough" new molecules that must be priced high to recover research costs that have become "unsustainable." See The Risks of Prescription Drugs (Columbia 2010). These cost employers even more in hidden ways.