Harvard Business Review
OCTOBER 21, 2013
Cisco Systems, known for its digital telephone switches and routers, had four 25-foot vans touring the country from 2004 to 2011 , to events put on by its channel partners. At the B2B level, vans have turned this dynamic on its head, investing in assets explicitly to provide showrooms that educate and raise awareness.
Harvard Business Review
SEPTEMBER 21, 2011
Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. This post is part of the HBR Insight Center Growing the Top Line. Think of Yahoo!, Once again, too many CEOs are hesitating.
N2Growth Blog
NOVEMBER 30, 2010
Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving. It’s time for companies to realize that consumers have become very savvy and very demanding.
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