Harvard Business Review

OCTOBER 21, 2013

The beauty of these vans, and the reason I believe they’ve been dreamt up by managers in very different businesses, is that they perform a wide variety of marketing functions. The social media channel was another source of feedback to help Cisco hone its marketing messages. Customer service Marketing Sales'

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

SEPTEMBER 21, 2011

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. A brand also has to be aligned with the market profile of the consumer segment. This post is part of the HBR Insight Center Growing the Top Line. Think of Yahoo!,

Brand 11

Brand B2C Market Segmentation Travel 11

N2Growth Blog

NOVEMBER 30, 2010

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold.

Blog 409

Blog Ryan B2C Brand 409