Harvard Business Review
SEPTEMBER 21, 2011
Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. A brand also has to be aligned with the market profile of the consumer segment. This post is part of the HBR Insight Center Growing the Top Line. Think of Yahoo!,
Harvard Business Review
OCTOBER 21, 2013
The beauty of these vans, and the reason I believe they’ve been dreamt up by managers in very different businesses, is that they perform a wide variety of marketing functions. The social media channel was another source of feedback to help Cisco hone its marketing messages. Customer service Marketing Sales'
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Eric Jacobson
JANUARY 20, 2014
Social selling does not replace all other sales and marketing processes. 68 percent of marketers reported gain benefits in the area of lead generation, and 40 percent also realized an improvement in sales.
Eric Jacobson
OCTOBER 29, 2015
Social selling does not replace all other sales and marketing processes. 68 percent of marketers reported gain benefits in the area of lead generation, and 40 percent also realized an improvement in sales.
Harvard Business Review
OCTOBER 2, 2012
Going B2C was daunting and not in our core DNA," Kaufer remarked. In December 2011, Expedia felt it wasn't getting full economic credit for TripAdvisor buried within its financials and so spun TripAdvisor out as an independent company, where it now trades on the NASDAQ with a $4.8 billion market capitalization as of this writing.
N2Growth Blog
NOVEMBER 30, 2010
While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold.
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