Remove 2011 Remove Brand Remove Ethics Remove Positioning
article thumbnail

LeadershipNow 140: September 2011 Compilation

Leading Blog

Here are a selection of tweets from September 2011 that you might have missed: @stevefarber: Want to solve the leadership crisis? tomasacker: How do people respond to your brand? BobBurg: Positive Persuasion And That All-Important 1/4-Inch Hole. Gentile on Ethical Leadership: Asking the Wrong Questions | @YalePress.

Godin 247
article thumbnail

Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The ethic of more balls in the air, more chances of success lurks in their subconscious. October 31, 2011 at 11:12 am. October 31, 2011 at 11:52 am. October 31, 2011 at 12:33 pm. In the CEO Afterlife.

Strategy 234
article thumbnail

How Being The Underdog Can Help Teams To Succeed

The Horizons Tracker

It’s commonly seen in a sporting context, but brands have also capitalized on it to help communicate their journey. Indeed, so-called challenger brands often use this approach to differentiate themselves from the giant incumbent they’re fighting against.

Team 95
article thumbnail

How To Deliver Unbelievable Customer Service. | Rich Gee Group

Rich Gee Group

They were a little small (but they did look beautiful – almost brand new). Surprise #1: She then looked in the shoe for my size to send me a Brand New Pair. I had the opportunity to send them back to the factory for their re-crafting service (I wore a hole in each shoe — too many workshops!). Guess what happened? No argument.

How To 248
article thumbnail

RUN OUT and Get This Book Today. | Rich Gee Group

Rich Gee Group

Develop a Personal Brand – Get specific on what you do. Get Shareaholic Tagged as: Book Yourself Solid , Branding , Clients , Marketing , Michael Port , Sales { 2 comments… read them below or add one } Michael Port 11.23.10 Why People Buy What You’re Selling – The philosophy behind their actions. Unported License.

Books 248
article thumbnail

Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Uncover Effective, Expert Personal Brand Statement Examples​ What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement.

Brand 68