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A Technology Case Study: Implementing What the Customer Wants

Strategy Driven

Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. The result?

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Possibility Maximizer: Buck Consultants Knowledge Resources

Sales Wolf Blog

.   You will find their research in a variety of formats like case studies, surveys, white papers, newsletter articles, and editorial-like letters from Buck team members on select issues. 

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StrategyDriven Welcomes Hank Moore | StrategyDriven

Strategy Driven

This book contains original case studies in which the author was directly involved, not a rehash of others that have appeared elsewhere. These qualities make it invaluable for the corporate and small business markets. and oh, if you want a pic to show with your comment, go get a gravatar ! Click here to cancel reply.

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The Boomers are Leaving! – How to Create and Implement a Knowledge.

Strategy Driven

– How to Create and Implement a Knowledge Transfer Program, part 1 Posted by Ken Ball and Gina Gotsill on November 10, 2010 · 2 Comments The clock is ticking: next year, in 2011, the oldest of the 76 million Baby Boomers turn 65. He has a marketing communications degree from Bradley University.

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Manage Yourself Smart: Ten Guidelines for Making Smart Choices in.

Strategy Driven

Barry currently serves on the Board of Directors at Innocentive and The SEI Center for Advanced Studies in Management at The Wharton School of the University of Pennsylvania. Email This Post | Print Post | Sign up for our Email Newsletter Speak Your Mind Tell us what youre thinking. To learn more about Barry, click here.

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Forget Brand Preference – Win the Brand Relevance War

Strategy Driven

There are two ways to compete in existing markets – gaining brand preference and making competitors irrelevant. Most marketing strategists perceive themselves to be engaged in a brand preference battle. Whole Foods Market. Brand Relevance. Brand Relevance : Making Competitors Irrelevant by David Aaker.

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The Heart of Sales | StrategyDriven

Strategy Driven

Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. The result?