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Innovation High-Five

Mills Scofield

The innovation initiative was born from our Organizational Growth Team, a cross-functional internal team formed in 2011 to focus on investing in Genecians, evolving our capabilities, and predictably delivering value to clients. Market Analysis and Customers. Marketing Strategy. The Innovation Group is Born. The Company.

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Organizational Performance Measures Best Practice 15 – Map.

Strategy Driven

And as all accountabilities, ownership of performance measures should be documented and communicated to the respective owners. Using these whitepapers, youll learn how to create a performance measurement system that drives superior performance by aligning managerial decisions and employee actions with your corporate strategy.

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The Boomers are Leaving! – How to Create and Implement a Knowledge.

Strategy Driven

While that has long been considered traditional retirement age, Boomers are known for bucking the system. Despite the media coverage of Boomers and how a tidal wave of retirements could impact business, many senior managers are kicking the can down the road, putting off the job of creating a system and process for capturing knowledge.

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Google Will Change Web Marketing in 2012

Harvard Business Review

Google is poised to completely alter how websites market themselves over the next year. This change, however, will take value away from marketers who rely on visitors clicking through to deeper pages. Marketers will see better search rankings if they document information using this new format.

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Personal Needs vs. Customer Relationships

Strategy Driven

After decades of formally documenting the stages of business-customer relationships, we’ve learned that many companies become complacent in their endeavor to understand, satisfy, and embrace the emotional needs of consumers. Some participants interacted with a version of the website that used exciting, amped-up marketing language.

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StrategyDriven Podcast Special Edition 52a – An Interview with Ken.

Strategy Driven

At TechProse, he drives business development for the consulting firm that specializes in knowledge/content management, training, and documentation for major U.S. He has a marketing communications degree from Bradley University.

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StrategyDriven Podcast Special Edition 52b – An Interview with Ken.

Strategy Driven

At TechProse, he drives business development for the consulting firm that specializes in knowledge/content management, training, and documentation for major U.S. He has a marketing communications degree from Bradley University.