2011 Innovation Marketing Organization 
The Horizons Tracker
SEPTEMBER 14, 2023
Team dynamics The study surveyed over 140,000 alumni from Stanford University, resulting in a dataset of more than 1,000 entrepreneurs who founded ventures across 19 industries from 1960 to 2011, ranging from agriculture to energy and utilities.
Leading Blog
MARCH 6, 2023
In Good Power: Leading Positive Change in Our Lives, Work, and World , former Chairman and CEO of IBM Ginni Rometty redefines power as a way to “drive meaningful change in positive ways for ourselves, our organizations, and for the many, not just the few.” She observes that power that doesn’t produce tangible results is pointless.
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Engaging Leader
SEPTEMBER 15, 2014
The new book The Innovator''s Method: Bringing the Lean Start-up into Your Organization, by Nathan Furr and Jeff Dyer, is a leader’s guide to validating new ideas, refining them, and bringing them to market. Maybe you’ve tried to bring the idea to life, only to have it turn out to be an expensive, time-consuming failure.
Tanveer Naseer
DECEMBER 18, 2012
It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. That must have been difficult for him and it was the last time he attempted to predict the stock market. He actually called leadership a “marketing job.”
The Horizons Tracker
AUGUST 30, 2023
However, the pace of international trade of goods and services has been waning significantly since 2011, a trend that is being driven in part by the growing tide of nationalism. In this context, the question arises: how can industrial companies ensure sustainable growth in today’s global markets?
First Friday Book Synopsis
NOVEMBER 3, 2011
Tom Stewart is Booz & Company’s Chief Marketing & Knowledge Officer. In a recent email update, he asks several intriguing questions: Are there CEOs anywhere in the world who want their companies to become less innovative? Is anyone calling on employees to do a better job of thinking inside the box?
Tanveer Naseer
JUNE 19, 2012
There’s no question that social media is becoming an important channel through which organizations can share and converse with their audience, as well as attract potential new customers for their products/services. But how can organizations successfully navigate this growing field to order to ensure an ROI from their online efforts?
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