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Rookie Talent: Avoiding a Kodak Moment

Leading Blog

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. In 2012, the company filed for Chapter 11 bankruptcy protection. I also believe companies didn’t learn much from Kodak’s example.

Film 150
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Remembering a Leader in Green Energy

Coaching Tip

Stanford Ovshinsky 1922-2012. Companies around the world license his patents. "It The company was a world leader in the technology but recently declared bankruptcy amid down times in the U.S. Mr. Ovshinsky used his discovery to fund a publicly traded research laboratory that teamed up with companies such as 3M Co.,

Energy 102
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Patents, Copyrights and Innovation, Oh My!

Coaching Tip

Then once a printed or photographed product was copyrighted, people, companies and industries began to protect their printed or photographed intellectual property via copyright protection in a court of law. . Source: Roger Parloff , senior editor, FORTUNE, July 23, 2012. These works are what economists call public goods.

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A Lesson In Innovation From The Red Planet

Tanveer Naseer

was the joyous cry that rang out across the central quad at the Jet Propulsion Laboratory on the night of August 5, 2012. When it came to landing the car-sized rover on Mars in 2012, there simply was no precedent – nothing nearly that big had ever landed there. Then Pathfinder separated from the rockets and slammed into Mars.

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Kodak’s Downfall Wasn’t About Technology

Harvard Business Review

Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. The company filed for bankruptcy protection in 2012, exited legacy businesses and sold off its patents before re-emerging as a sharply smaller company in 2013. Consider Fuji Photo Film.

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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

And I am not just talking to companies – I am talking to YOU – the individual. CONSIDER THIS: Of all the grassroots revolutions that have occurred on social media, none of them were started by companies or a governments. Amazon now has total market dominance based on leadership, vision, and technological excellence.

ROI 66
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James Bond, Dunder Mifflin, and the Future of Product Placement

Harvard Business Review

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. And it’s particularly true when audiences like the film or show. According to PQMedia, the U.S. product placement market grew by 12.8% Research by Eva A.

Bond 8