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Brand Marketing Opportunities and Challenges for 2013

Women on Business

NEWS AND INSIGHTS UPDATE: Are you ready to market your brand and get big results in 2013? It’s just as important to develop and promote your personal brand in order to reach your career goals as it is for a company to market its brands. 2013 will be a year filled with opportunities and challenges for brand marketing.

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How Solopreneurs Market Online [Infographic]

Women on Business

How do solopreneurs market their businesses, products, and services online? A new infographic created from data found in a 2012 study of solopreneurs in the United States is shown below. What’s working and what’s not?

Marketing 201
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Best Wishes for a StrategyDriven 2012!

Strategy Driven

As we say farewell and give thanks for a successful 2011, I and the StrategyDriven family wish you and yours all the best for a happy and prosperous 2012. All the Best, Karen Juliano Editor-in-Chief and Director, Communications and Marketing StrategyDriven You just finished reading Best Wishes for a StrategyDriven 2012! !

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Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

Commerce and Content. Will Social Media, eCommerce and Content, Localization and Mobility help or hurt your decision? eMarketer: CEOs who Tweet Held in High Regard by eMarketer 3/27/2012. BrightLocal: Study – 72% of Consumers Trust Online Reviews as much as personal recommendations by BrightLocal 3/12/2012.

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Complimentary Resource – Top 10 Online Brand Protection Strategies for 2012

Strategy Driven

Top 10 Online Brand Protection Strategies for 2012. Now is the time to get proactive on developing a solid online brand protection strategy that will safeguard marketing investments, revenues, and most importantly, customer trust for 2012. And, many more key tips for 2012. by MarkMonitor. Consider leaving a comment!

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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Complimentary Resource – 10 Metrics for 2013 Marketing Success

Strategy Driven

10 Metrics for 2013 Marketing Success. Planning your 2013 marketing strategy? Vocus has created a guide to 10 key metrics that gives you an all-round view of your 2012 performance, and where to go from here. Click here for more information on 10 Metrics for 2013 Marketing Success. by Vocus, Inc. All rights reserved.

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