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Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

Social Media. Social Executives: 94% said C-suite social media participation enhances a brand image. Employee Trust: 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. Proliferation : 91% of online adults use social media regularly. Commerce and Content.

Forrester 197
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Hackers and Hummingbirds: Leadership Lessons from Facebook CEO Mark Zuckerberg

Terry Starbucker

The word “hacker” has an unfairly negative connotation from being portrayed in the media as people who break into computers. They just have to go fix it—often in the face of people who say it’s impossible or are content with the status quo.”. Walter was named among 25 Women Who Rock Social Media in 2012.

CEO 335
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9 Time Saving Tips from a Social Networking Junkie

Chartered Management Institute

As a self confessed ‘girl geek’, when Social Media Networking came along, I couldn’t resist getting involved. However, as my time spent on the different media started to get longer and longer, I decided that I had to have a strategy for how I used it.

Tips 101
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How to Advertise Your Business to Generation Z

Strategy Driven

Many experts have determined that the first Generation Zers were born in 1995 and the last were born in 2012. They will search your company online, they will find what they’re looking for and, ultimately, they’ll decide whether to bring you their custom based on the information/content that they unearth. Work on your online reputation.

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Complimentary Resource – Big Business Marketing on a Small Business Budget

Strategy Driven

Big Business Marketing on a Small Business Budget. At the speed of light (or close to it), digital marketing has leveled the playing field for small businesses competing with big businesses, turning marketing on its head and making it “do-it-yourself” and “free of charge.” Copyright 2007-2012 by StrategyDriven, Inc.

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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. Social media, business social media, is running wild – with or without you. They spoke over CEOs, media, newspapers, government, lobbyists, and politicians. TOTAL JOKE.

ROI 66
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Engaging Culture One Conversation At A Time

Tanveer Naseer

The authors note that interactivity is well served by social media platforms, which facilitate and sometimes mandate two-way communication. Inclusion means relying chiefly on employees’ talk to generate ideas and content. “If But they caution that such technologies are tools that, if misused, can just as easily be counterproductive.

Open-book 260