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The Growing Power of Women in Business

Women on Business

It’s clear that in many cases, women are not just influencing the market; they are the market. In other words, women have been the market for some time now yet many executives have not taken action on this huge opportunity. In 2012, 18 of the Fortune 500 companies will have women CEOs at the helm.

Power 248
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How We Transformed Marketing at Electrolux

Harvard Business Review

Marketers are racing to create seamless customer experiences that make it easy for consumers to engage at every touchpoint as they navigate the “decision journey” and beyond. In 2012, Electrolux leadership decided this had to change. In addition, we took a fresh look at how our marketers are organized globally.

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50 Ways to Leave your Lover: Keep Failing Til the Last Thing You Try Is Successful

Mills Scofield

There is a big difference between “knowing that you can” and “deciding that you want to” and at Bettcher we use a toll gate product development process fashioned after Robert Cooper’s StageGate process. So into the “Scoping” stage we go and the learning begins. Million; not big, but interesting.

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What Big Consumer Brands Can Do to Compete in a Digital Economy

Harvard Business Review

A recent report by the consultancy BCG documented a general decline in sales among consumer packaged goods (CPG) companies in the United States during 2017, with mid-sized and large companies losing market share and small companies increasing theirs. Consultancy Catalina also revealed that 90 of the 100 top brands had all lost market share.

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Joint Ventures Reduce the Risk of Major Capital Investments

Harvard Business Review

For instance, the cost of building and equipping a leading-edge semiconductor fab has climbed to $7 billion, as the technology required to make more advanced chips is getting more complex. For example, in 2012, Intel, TSMC, and Samsung — three large semiconductor manufacturers based in the U.S.,

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Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business Review

There’s been a gold rush happening in technology these last few years, focused on the Internet of Things, or IoT. And while we’ve found customers for IoT connectivity, the number of our customers who value the new technology has been much lower than industry projections led us to believe.

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Building a Software Start-Up Inside GE

Harvard Business Review

Though technology would have allowed for a significantly virtual enterprise, it was important to Ruh to have a physical building where people could actually be located together. GE started on one floor of a large office building in 2012 and has grown to take over all five floors. By June of 2012 we were close to 100.