Strategy Driven

NOVEMBER 18, 2019

Many experts have determined that the first Generation Zers were born in 1995 and the last were born in 2012. Optimizing social media profiles. The fact that they use social media so regularly means that you must advertise on the likes of Twitter and Instagram if you’re to stand a chance of reaching your young audience.

Advertising 50

Advertising Reputation PR How To 50

Women on Business

DECEMBER 24, 2010

This is a change from the 2010 law which based taxation of inherited assets on their original cost basis, instead of their current fair market value. However, since the new tax changes are only in effect from January 1, 2010 until December 31, 2012, we may face another estate tax controversy down the road. The Bush law did allow a $1.3

Press Release 202

Press Release Discount PR Magazine 202

Rapid BI

NOVEMBER 29, 2012

As the economy is tough, it is very much an employers market. No think of that individuals relatives or social media connections. again there is no excuse – remember these people are acting as YOUR BRAND in the market place. Recruitment feedback is marketing. this generation has access to media like never before.

Brand 46

Brand Organization Letter Case Study 46

Strategy Driven

OCTOBER 29, 2012

As posted on your business Facebook page by your customer, or as recommended by customers on their social media accounts? OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? RESULT: A new, market dominant, more profitable you. What’s your social reputation?

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

JANUARY 6, 2012

In 2012 the rise in consumer activism and mobility, the Occupy movement, 24-hour accountability (thanks to social media), and global resource depletion will force every enterprise, large and small, to make CSR a focal point. Cause-Marketing: Cause-marketing programs will multiply. Marketing experts agree.

Supply Chain 16

Supply Chain Company Strategic Planning Bottom-up 16

Harvard Business Review

OCTOBER 25, 2012

A leading mobile-phone maker falls out of step with its market — and struggles to catch up. A mighty oil company presides over an environmental disaster — one that spills over to become a PR disaster as well. But when the smartphone became the next big thing within the mobility market, the company lost its competitive edge.

Company 16

Company Airlines Offshoring PR 16

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

Reference 15

Reference Tips Media Case Study 15