Harvard Business Review

MARCH 28, 2013

There is still one slightly uncharted territory that will — without question — be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.

Retail 8

Retail Price Merchandising Technology 8

Harvard Business Review

DECEMBER 8, 2015

As mobile devices and borderless technology networks like Facebook, Google, and Tencent increasingly connect billions of people around the world, everything about the pace, profile, and application of modern media is changing. The cost of this data limits what marketers can do, especially in emerging markets.

Advertising 8

Advertising Brand Marketing Cost 8

Harvard Business Review

JANUARY 20, 2015

a year between 1964 and 2012 to only 2.1% In retail, for instance, productivity could increase by another one-third in developed economies and double in emerging economies between 2012 and 2025. Some are skeptical about whether technology can continue to deliver the rapid productivity gains it did in the past.

Globalization 8

Globalization Productivity Products GDP 8

Harvard Business Review

NOVEMBER 7, 2013

Yesterday, Amazon.com launched Amazon Source, a program that will pay retail outlets for selling Kindle e-reading devices and accessories. Retailers can buy the products at a 6% discount and earn a 10% commission on ebook sales recorded for a given device for the next two years. of publisher revenues in 2012.

eBook 8

eBook Retail Discount Disruptive Innovation 8

Harvard Business Review

JUNE 25, 2013

In December 2012 and January of this year, Tata Consultancy Services surveyed 1,217 executives from large companies (revenue of more than $1 billion) in a dozen global industries in North America, Europe, Asia-Pacific, and Latin America. Yet ROI leaders in our study also included telecoms, retailers, banks and high-tech companies.

ROI 8

ROI Company Learning Curve Retail 8

Harvard Business Review

NOVEMBER 29, 2013

Its gross domestic product has surged from less than $150 billion in 1978 to $8,227 billion in 2012 (see “China’s GDP” chart below). percentage points in 2003-2012. Moreover, the population is aging and the size of the labor force is set to plateau in 2016 (See “China’s Labor Market” chart below).

GDP 11

GDP Supply Chain Globalization Technology 11

Harvard Business Review

JULY 19, 2013

workers say they are "not engaged" or "actively disengaged" with their work, according to Gallup''s ongoing study of the American workplace from 2010 through 2012. In 2012, according to U.S. Redesign processes with sales tasks, not the technology, in mind. A stunning 70% of U.S.

Disintermediation 8

Disintermediation CRM CIO Retail 8

Harvard Business Review

MAY 28, 2018

Large companies in industries ranging from retail, to aerospace, to financial services are buying talent and technology to develop new digital capabilities and reinvent themselves quickly. That means that 70% of acquisitions of firms in the technology sector over the past three years have been made by organizations outside of it.

Company 8

Company Business Model Price Technology 8

Harvard Business Review

SEPTEMBER 19, 2014

The evolution of African markets faces significant barriers: cost, distance, and a lack of infrastructure. Informal retail and cash purchases are the norm, and that has its risks and costs. consumers are just being introduced to Apple Pay, mobile money services like MPesa and MTN Money have been flourishing in African markets.

Banking 8

Banking Retail Wireless Operations 8

Harvard Business Review

DECEMBER 14, 2018

Companies increasingly use digital technologies to circumvent distributors and enter into direct relationships with their end-users. Writing in the Sloan Management Review, Boston College professor Gerald Kane noted that 87% of executives surveyed indicated that digital technologies will disrupt their industries to a great or moderate extent.

Strategy 9

Strategy B2B Insurance Business Model 9

Harvard Business Review

OCTOBER 27, 2016

Mateschitz spent considerable time overseas as a marketing salesman prior to founding Red Bull. Similarly, about one-fourth of all technology and engineering companies started in the U.S. between 2006 and 2012 had at least one immigrant cofounder. Musk migrated from South Africa to the U.S. as young adult.

Entrepreneur 8

Entrepreneur Venture Capitalist Retail Incubator 8

Harvard Business Review

JUNE 23, 2014

Showrooming , once a worry primarily for consumer electronics retailers, is expanding into markets we might have thought exempt. Chalk this up to the efficiency of digital retailers, who’ve systematically dismantled every obstacle to online shopping. We should see this as an experience design problem.

Retail 8

Retail Reis Price Banking 8

Harvard Business Review

APRIL 4, 2016

And while two years of shrinking GDP growth , sanctions , and a volatile ruble have led some companies like GM to leave the market, there has not been a large-scale exodus of MNCs from Russia. For multinational firms, Russia’s attractiveness lies primarily in the size and sophistication of its market.

Depreciation 8

Depreciation B2B Price Crisis 8

Harvard Business Review

SEPTEMBER 11, 2013

That phrase is increasingly shaping marketing decisions, and for good reason. In 2012, $10 billion in sales were made through mobile channels. What marketers should do. In 2012, it delivered 200 million rewards, with redemption rates of 10 to 25 percent per reward. Advertising Technology' "Mobile first."

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

SEPTEMBER 11, 2013

” That phrase is increasingly shaping marketing decisions, and for good reason. In 2012, $10 billion in sales were made through mobile channels. What marketers should do. In 2012, it delivered 200 million rewards, with redemption rates of 10 to 25 percent per reward. Advertising Technology'

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

AUGUST 23, 2012

On May 24, 2012, Goldman Sachs did something it had never done in its venerable 143-year history. Just ask Gene Morphis, ex-CFO of clothing retailer Francesca's. without any compliance process or technology in place.". Adopting technology that keeps pace with regulatory requirements is equally important. It tweeted. "We

Compliance 15

Compliance Media Compliance Officer Policies 15

Harvard Business Review

APRIL 1, 2014

Starting in 2012, my colleagues and I began taking a closer look at the hands-on experience of data scientists. At Stanford, I conducted 35 interviews of data analysts from 25 organizations across a variety of sectors, including health care, retail, marketing, and ?nance. IT management Technology'

Analysis 10

Analysis Agility Tools Diversity 10

Harvard Business Review

MARCH 23, 2016

In the three years since December 2012 (the date of the Sandy Hook killings) the U.S.-based When it comes to technological development for safer guns, it is a task assigned to the Departments of Defense, Justice and Homeland Security — not to the U.S. For some, guns are a great business. I see at least three steps to take.

Licensing 8

Licensing Drucker Retail Technology 8

Harvard Business Review

MAY 21, 2013

Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. This has been a steadily growing trend since 2012. The basic dilemma for marketers is this: there are now too many screens to count. They outnumber the PCs.

Advertising 8

Advertising Media Marketing Content 8

Harvard Business Review

JULY 22, 2016

Network businesses have always been around, from matchmakers to real estate brokers, but it’s the move to digital platforms that has led to market-shaking effects. Instagram is an exciting marketing channel; GoPro’s account helps keep users engaged with the company and lets GoPro know how people use its products.

Real Estate 8

Real Estate Business Model Incubator Short-term 8

Women on Business

DECEMBER 20, 2012

Here’s a quick look at what I found: Rohit Bhargava, marketer, professor and author of Likeonomics , recently issued his report: 15 Marketing Trends In 2013 And How Your Business Can Use Them. In 2012, according to the State of Women-Owned Businesses Report from American Express Open, there are more than 8.3 million in 2011.

Trends 265

Trends Power Simon Real Estate 265

Harvard Business Review

DECEMBER 10, 2015

The assumption is that a merger will make it easier to achieve economies of scale, develop a large but narrow network of preferably healthy patients, establish data registries, and integrate expensive technology. We attracted many new doctors when we opened a replacement hospital in 2012, ultimately doubling the size of our medical staff.

Health Care 8

Health Care Committee Balanced Scorecard Discount 8

Harvard Business Review

MARCH 28, 2016

In the past, disruption occurred at the level of discrete product and service technologies that competed to offer better value for customers (e.g., Told this way, the Kodak story is a comforting caricature of the traditional failure to adapt to disruptive technological change. The nature of disruption is changing. inch vs. 3.5-inch

Company 8

Company How To Technology Strategy 8

Harvard Business Review

JULY 9, 2014

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. There is nothing new about this kind of segmenting in the pregnancy test market, however.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8

Harvard Business Review

APRIL 5, 2013

My consulting firm works with many successful market leaders with amazing market shares — 30%, 50%, 70% and even 90%. One example of a company in this situation is Gillette, which has approximately a 70% share of the shaving market. For decades, the shaving market was men''s facial hair removal.

Price 8

Price Franchising Marketing CFO 8

Harvard Business Review

JANUARY 20, 2015

Brazil is apparently the place to go if you’re in the market for some banking malware. In three months in 2012, Russia’s share of malicious hosts rose by around 10%, and the United States lost 10% of its bad boy computers. Good technology exists and will help, if we use it.

Proposal 8

Proposal GDP Cooper Offshoring 8

Harvard Business Review

JANUARY 9, 2017

Indeed, the creation of human tasks in the wake of technological advancement has been a part of automation’s history since the invention of the machine lathe. A hybrid of humans and AI is remaking retail, marketing, and customer service. They are the new world of contract labor hidden underneath a layer of AI.

Content 8

Content Trends Media Advertising 8

Harvard Business Review

SEPTEMBER 26, 2013

In the past few years, profits have become positive across the industry, and market caps are soaring from prior lows. The turnaround can’t be attributed to a bold, Da Vinci-esque initiative such as new carbon fiber aircraft, the pioneering of new markets or even low-cost innovation. In 2012, the major U.S. So what happened?

Airlines 8

Airlines Industry Transportation Travel 8

Harvard Business Review

JULY 16, 2013

Our 2012 survey, in partnership with WomenCorporateDirectors and Heidrick & Struggles, of more than 1,000 corporate directors across the globe, found that only 48% of the boards had a formal process of determining the combination of skills and attributes required for their board and, therefore, for new directors.

Telecommunications 8

Telecommunications Biotechnology Health Care Real Estate 8

Harvard Business Review

JANUARY 28, 2014

Henry Ford understood this, paying the workers at Ford more than their counterparts at other industrial companies, reasoning that helping to expand the new middle class was a way to expand the market for Ford’s product. Between 1976 and 2012 the share of US income earned by the top 1% almost tripled, rising from 9% to 24%.

Golden Parachute 10

Golden Parachute Apparel Trends Short-term 10

Harvard Business Review

APRIL 28, 2015

Ask anyone in technology. Even today, with more than $200B in market capitalization largely derived from that same data, investors struggle to value the company’s information. We need to mark our information assets to market or depreciate them as they become obsolete. Sometime soon, the world around us will be smart.

Business Model 8

Business Model System Management Supply Chain 8

Harvard Business Review

DECEMBER 14, 2016

In the meantime, retail and wholesale markets have stalled around the country. Indeed, since the chaos erupted, the prime minister has tweeted : “Time has come for everyone, particularly my young friends, to embrace e-banking, mobile banking & more such technology.” India uses a lot of cash by any measure.

Banking 8

Banking Cost Policies Supply Chain 8

Strategy Driven

SEPTEMBER 7, 2012

Ceasing CD production will harm an already ailing music industry, where technology is not the answer: Analyzing the music industry and changing technologies. Certain forces in the recording industry have announced intentions to cease production of compact discs and convert their music marketing to digital downloads.

Download 55

Download Industry Trends Technology 55

Strategy Driven

JULY 6, 2012

Push paper, systems, technology. Base-Level Sellers (door-to-door, telephone, clerks and checkers, retail sales). Mid-Level Sellers (consumer services, multi-level marketing, retailers, vendors). Science-Technology Provider. Copyright 2007-2012 by StrategyDriven, Inc. Administrative, managerial support.

Business Development 51

Business Development Development Learning-by-Doing Ethics 51

Harvard Business Review

DECEMBER 2, 2013

If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations. And yet today’s top marketers are combining technology and teamwork to generate extraordinary results.

Marketing 11

Marketing Teamwork Technology Information Technology 11

Harvard Business Review

JULY 16, 2013

These tried-and-true tools of the retail trade might not be as sexy as other forms of marketing. These instruments share a common objective: to influence purchase decisions by equipping consumers with incremental spending power for specific brands and retailers. What does this mean for retailers and brands? Gift cards.

Brand 8

Brand Loyalty Retail Technology 8

Harvard Business Review

OCTOBER 19, 2012

Enamored by these numbers — and encouraged by a new wave of reforms to retail, airlines, broadcast, and power sectors — executives who previously ignored India are making a dash for it. As a consumer marketer, you're much better off thinking of India as a continent, much like Europe. Don't rely on a single India strategy.

Marketing 15

Marketing Market Segmentation Retail Travel 15