Leading Blog

APRIL 11, 2018

Simply defining these valued behaviors - and marketing them like crazy with, for example, posters throughout your workspace - does nothing more than increase awareness. Some new valued behaviors might need to be added to address new temptations, new generations, new customer or market demands, etc. The impact is powerful.

Blanchard 195

Blanchard Survey Crisis Consultative 195

Strategy Driven

JUNE 19, 2015

Fortunately, companies are becoming more aware that a data integrity insurance system is a necessity and are implementing new technologies into their business processes in order to safeguard against a data breach. Power outages are inevitable and can result in devastating implications for businesses that thrive on their data integrity.

Software 50

Software Insurance System Operations 50

Coaching Tip

APRIL 15, 2015

-->Andy Grinsfelder, --> vice president of sales and marketing for the Buffalo, N.Y.-based The automation of the job application process, combined with powerful data tools and inexpensive online software, have led to falling costs, more accurate results and a surge in use. Source: The Wall Street Journal, April 15, 2015.

Self-aware 70

Self-aware Directory Software Reference 70

Strategy Driven

APRIL 6, 2015

My good friend, and IBM’s social evangelist, Sandy Carter, asked me to comment on what’s next in the world of social selling for 2015. Here are the Social Media and Social Selling Trends for 2015 : Social media and social selling are entering the next phase. My business plan for 2015 has a heavy concentration on social selling.

Media 50

Media Customer Loyalty Competitive Advantage Seminar 50

Strategy Driven

JULY 15, 2015

Business performance assessments are powerful tools deriving their heightened value from the synthesis of information from multiple sources. By applying these methods and tools, executives and managers gain the critical and impartial understanding of performance foundational to the improvement process.”. Consider leaving a comment!

Chief Executive Officer 50

Chief Executive Officer Document Benchmarking Library 50

Strategy Driven

DECEMBER 4, 2015

It is an ongoing process of evaluation, planning, tactical actions and benchmarking accomplishments. I offer nine of my own definitions for the process of capturing and building a shared Vision for organizations to chart their next 10+ years. Futurism: learns from and benefits from the past… a powerful teaching tool.

Benchmarking 50

Benchmarking Crisis Management Rogers Tactics 50

Strategy Driven

NOVEMBER 20, 2015

While sales objectives are most common, trade shows may also be behavior, product, distribution or marketing oriented. Perform informal market research. Market your presence at the show in advance via mailings, distribution of VIP tickets and inclusion of your booth in advertising. Follow a step-by-step process.

How To 50

How To Follow-up Participative Objective 50

Strategy Driven

DECEMBER 18, 2015

Others like Rockefeller, Carnegie and Ford channeled their wealth and power into giving back to the communities. Processes were managed as collections of people. Other important components of business (training, marketing, research, team building and productivity) were all accomplished according to goals, objectives and tactics.

Hostile Takeover 50

Hostile Takeover Management by Objectives Objective Scientific Management 50

Strategy Driven

JANUARY 2, 2015

The word had lost its power and came across as a fill-in-the-blank substitution for a more appropriate though. The ‘brand’ is a marketing term. Customer experience” comes right out of marketing surveys, which rarely ask for real feedback or share the findings with company decision makers. Honor the employees.

Strategy 50

Strategy Strategic Planning Budgeting Risk Management 50

Harvard Business Review

MARCH 13, 2017

Considering how Germany anchors a European continent plagued by high unemployment and slow growth, its labor market is on fire. The economy is doing well despite Germany’s accommodation of more than 1 million refugees since 2015. Analysts criticized the country’s labor market institutions as particularly inflexible.

Marketing 13

Marketing Decentralization Policies GDP 13

Strategy Driven

NOVEMBER 6, 2015

The sharp focus and direction on your objectives and goals can only be maintained with constant monitoring of your procedures and processes. Whether your focus is on customer service, profits, investing, marketing, or company growth a constant awareness of your current position in relation to where you want to be is essential.

Succession 50

Succession Strategic Planning Budgeting Goal 50

Strategy Driven

NOVEMBER 23, 2015

So, if you can create well-executed, on-target brand narratives, you will have tremendous power. Please note: emotional differentiation is significant in any brand narrative, but it tends to be more prevalent with brands that are in well-known and crowded markets. And no advertising dollars were spent in the process.

Brand 50

Brand Loyalty Price Advertising 50

Strategy Driven

JUNE 18, 2015

Amid improved consumer confidence, with the April 2015 confidence index of 95.2 These disparities are also among the biggest misperceptions that both online and offline marketers hold. This overwhelming demand for consumer attention and dollars has created a market filled with cynics, whose defenses are on full alert.”.

Crisis 50

Crisis Strategy Brand Telemarketing 50

Strategy Driven

FEBRUARY 6, 2015

To correct for the measurement inversion other methods, like applied information economics, introduce the ‘value of information analysis’ step in the process so that metrics focus on high-value measures. The quality audit by objective outside communications counsel is merely the beginning of a process.

Quality 50

Quality Metrics Strategic Planning TQM 50

Strategy Driven

MAY 15, 2015

Just as empowerment, team building and other processes apply to formal organizational structures, then teamings of independents can likewise benefit from the concepts. Here are some examples of Joint-Venturing: Producers of energy create an independent drilling or marketing entity. Refer and cross-sell each others' services.

Cooper 50

Cooper Open-book Tourism Telecommunications 50

Strategy Driven

JULY 31, 2015

The biggest problem with business, in a one-sentence capsule, is: People exhibit misplaced priorities and impatience, seeking profit and power, possessing unrealistic views of purpose, and not fully willing to do the things necessary to sustain orderly growth and long-term success. One learns three times more from failure than success.

Article 50

Article Strategy Long-term Mentor 50

Strategy Driven

MAY 29, 2015

Once one sees the profitability and creative injections, then one aggressively advocates the teaming processes. Those who are afraid that their process or expertise will not stand the test when compared with others. To succeed, it needs to be more than an advertising and direct marketing campaign. First Attempts.

Teamwork 50

Teamwork Participative Learning-by-Doing Creativity 50

Harvard Business Review

JULY 8, 2016

Applying this, however, is much easier said than done — especially among companies operating in emerging markets. Emerging-market data can be challenging to work with due to significant data gaps, biased data, and outdated or incorrect numbers. Of course, these issues can cause a headache for any company, in any market.

Marketing 9

Marketing GDP Industry Objective 9

Strategy Driven

JUNE 19, 2015

In 1998, I advised the Disney corporation and reminded them that Walt Disney’s 100th birthday in 2001 would offer great marketing and positioning opportunities. These anniversaries should be celebrated in 2015: The Galleria, 45th. Apply thinking processes to be truly innovative. Beatles coming to America, 50th. About the Author.

Case Study 50

Case Study Open-book Learning Curve Learning-by-Doing 50

Strategy Driven

JANUARY 5, 2015

Customers expect an easy-to-buy process. THE SECRET: These big pacesetter corporations have discovered that by partnering with smaller, specialized companies they are able to obtain the critical skills they need to gain a competitive advantage – thus paving the way for innovation and increased market share. Customers are mobile.

Competitive Advantage 50

Competitive Advantage Trends Bottom-up Loyalty 50

Harvard Business Review

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

Loyalty 14

Loyalty Marketing Apparel Maslow 14

Strategy Driven

SEPTEMBER 16, 2015

You like them, they like you, you’ve had coffee/a meal/a powerful meeting or two, and best of all they recognize they need your solution. They have to do this anyway – with you or without you and with just the sales model alone, you cannot be part of their change process. And then they buy from someone else. Or not at all.

Learning Curve 50

Learning Curve Process Learning-by-Doing Management 50

Strategy Driven

MARCH 16, 2015

The reason I’m writing is not to tell you what I plan on doing, rather it is to tell you what I have done, what I’m doing about it, and how I will continue this process. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. The overlooked power that may be your sales kryptonite. Consider leaving a comment!

Self-aware 50

Self-aware Customer Loyalty Competitive Advantage Books 50

Strategy Driven

APRIL 3, 2015

While some will still fight change and adhere to the same processes that got them into trouble, I see great opportunities for forward-focused businesses. Access to global markets. Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes , Kindle , and Nook. Research shows they can be cut in half.

Mentor 50

Mentor Consultative Strategic Planning Entrepreneur 50

Strategy Driven

APRIL 20, 2015

The best way to make a sale is to find some common ground before you start the selling process. That may have been one of the most powerful sales lessons you ever got. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. The best way to make a sale is to meet with the CEO or actual decision maker. She just said make friends.

Customer Loyalty 50

Customer Loyalty Competitive Advantage Sharpe Seminar 50

Strategy Driven

AUGUST 27, 2015

In order to capture, filter, and analyze huge amounts of unstructured data, an organization needs to leverage the new technologies that include massively parallel processing (MPP) and NoSQL/Hadoop-like (non-relational) database and software frameworks. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. Consider leaving a comment!

CIO 50

CIO Technology CRM Competitive Advantage 50

Strategy Driven

MAY 1, 2015

While some will still fight change and adhere to the same processes that got them into trouble, I see great opportunities for forward-focused businesses. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets.

Consultative 50

Consultative Entrepreneur Competitive Advantage Article 50

Strategy Driven

MARCH 6, 2015

You must establish your own identity, which is a long, exacting process. Systems, Processes, Structure. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Copyright 2007-2015 by StrategyDriven Enterprises, LLC.

Mentor 50

Mentor Succession Benchmarking Long-term 50

Strategy Driven

JULY 3, 2015

It is usually technical or sales/marketing in nature. Expert teachers (fountains of learning material) are the building block in the educational process, and the student must be an active participant (rather than a non-involved or combative roadblock). Few people attempt to get this far in the educational process. Knowledge.

Education 50

Education Company Succession Mentor 50

Modern Servant Leader

FEBRUARY 17, 2016

He is the author of two best-selling books on the topic: “ The Servant: A Simple Story About the True Essence of Leadership ” and “ The World’s Most Powerful Leadership Principle “ We met in front of a group of students from Hope College’s Center for Faithful Leadership.

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

Modern Servant Leader

FEBRUARY 17, 2016

He is the author of two best-selling books on the topic: “ The Servant: A Simple Story About the True Essence of Leadership ” and “ The World’s Most Powerful Leadership Principle “ We met in front of a group of students from Hope College’s Center for Faithful Leadership.

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

Harvard Business Review

JULY 29, 2013

We spoke with Mike Moorman, a senior leader in ZS Associates'' B2B sales and marketing practice and a leading authority on sales management, about how inside sales (which refers to sales positions done remotely from headquarters, without face-to-face meetings with clients) is transforming the way that B2B companies interact with their customers.

B2B 8

B2B Power Market Segmentation Customer Intimacy 8

Harvard Business Review

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. But just because customers can research their purchase doesn’t necessarily mean the process is going smoothly. The campaign has resulted in dramatic increases in marketing leads and sales.

B2B 9

B2B Travel CIO Benchmarking 9

Harvard Business Review

NOVEMBER 20, 2018

For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. For us, flywheel is a powerful metaphor. Around 2005, marketing became a bigger force driving growth.

B2C 14

B2C Energy Marketing Efficiency 14

Harvard Business Review

JANUARY 2, 2017

Only the CEO has the power to provide this kind of direction across the entire enterprise. In essence, he challenged his team to act as a change leader – to disrupt before being disrupted — by interpreting the weak signals coming from the market. All of this has to happen fluidly and rapidly.

CEO 12

CEO Agility Technology Industry 12

Harvard Business Review

DECEMBER 14, 2018

Key Processes are the operational and managerial capabilities that allow a company to deliver value in a way that can be repeated and scaled. These include manufacturing, budgeting, planning, sales and marketing, and customer service. As simple as this framework may seem, its power lies in the complex interdependencies of its parts.

Business Model 14

Business Model Technology Advertising Cost 14

Harvard Business Review

MAY 28, 2018

With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers through very traditional marketing means — like yellow page advertisements. Data-Driven Marketing. It was 2001, and online advertising was at its nascent stage. The situation was untenable.

Retail 8

Retail Audience Budgeting Advertising 8