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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.

Marketing 261
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How Developing Countries Can Benefit From Green Technologies

The Horizons Tracker

The production of goods and services with smaller carbon footprints, also known as green technologies, is on the rise and presents numerous economic opportunities. “We are at the beginning of a technological revolution based on green technologies,” the authors explain.

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How the Workplace Is Changing in 2018

Chart Your Course

And technology continues to affect the workplace too, with remote work, global locations, and interconnectedness driving much of our development. Society, technology, education—they all make an impact. Around one quarter (22%) of small businesses say a shortage of qualified workers is their top business concern in 2018.

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5 Simple Marketing Tips for Improved Brand Visibility in 2018

Strategy Driven

While it expands reach, allowing companies to access a global market, the increase in opposition means it’s also far more difficult to engage your demographic. Plus, 2018 means new ways of marketing your business digitally, as our ever-increasing world becomes more dependent on technology. Maintain Your Blogging Schedule.

Brand 54
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Unpaid Internships Remain An Issue

The Horizons Tracker

” Unpaid internships Although national data on unpaid internships is limited, a study from 2018 estimated that approximately 100,000 interns were working in Britain, with 58,000 of them receiving no pay. When opportunities become limited, labor markets constrict, and workforces become less diverse.

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2018 Workforce Forecast | Herman Group

Chart Your Course

2018 is going to be a challenging year for employers looking to hire the talent they need. It will be important for companies to remain vigilant to market opportunities and not dismiss investments that have not worked in the past, but could benefit from some adjustment. Shortage of data scientists encourages innovative solution.

Trends 100
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Diversification Putting Pressure on FinTech Executives

N2Growth Blog

With technology reshaping the global business landscape, many companies will be pushed to fundamentally reconsider their ways of doing international business, diversifying into new product categories and adopting a “borderless” expansion model. It will most likely overcome cross-cultural barriers as it expands into new markets.

Execution 341