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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. The answer to our new client’s dilemma lay hidden in his company’s extraordinary commitment to sales process and training. The company’s extensive sales training far exceeded that of competitors.

Brand 288
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Digital Marketing Mantra for Advertisers

Strategy Driven

With so many audiences, especially the younger ones, moving away from linear television, barely touching newspapers or magazines and with their heads down into their phones even out on the streets, it seems that the only sensible place advertisers can find their audiences now is in the online space. Out with the Old.

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Things Your Pharmacy Should Have in Place Before Opening

Joseph Lalonde

This could include everything from traditional advertising to online marketing to PR and events. Employee Training. Ensure your employees are adequately trained on everything from customer service to how to use the technology in your store. An Advertising Budget. You need to let people know that your pharmacy exists!

Insurance 210
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10 Ways Unappreciated Employees Drain the Bottom Line

Lead from Within

The costs associated with recruitment and training can strain your company’s budget. Escalating Recruitment Costs: Frequent turnover necessitates increased spending on recruitment, including expenses such as advertising, interviewing, and training new hires.

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Learning & Skills Trends

The Horizons Tracker

Consequently, organizations are keen to train their existing workforce in generative AI and integrate this technology into their daily workflow. Udemy has seen a 60% increase in AI-related training on its platform over the past year, with a remarkable 4,419% spike in course enrollments for ChatGPT in Q1 2023.

Skills 78
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Strategic Creativity is Your Secret Business Weapon

thoughtLEADERS, LLC

Today’s post is by Robin Landa, author of Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. Read the rest of this post at thoughtLEADERS, LLC: Leadership Training for the Real World. CLICK HERE to get your copy). Strategic creativity is a secret superpower.

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Key Strategies for Aspiring Entrepreneurs Considering Franchise Ownership

Strategy Driven

Prospective franchisees should delve into the economics of their chosen franchise, factoring in franchise fees, royalties, and advertising costs, among others. Training and Support Systems Training and support from the franchisor can dramatically influence the success trajectory of a franchise operation.